Do you also struggle to discover your website’s latest trending and popular keywords using Google Trends? Don’t worry. We are here to tell you how to use Google Trends for keyword research to elevate your keyword strategy.
In digital marketing, everything depends on performing good keyword research. It helps marketers define their product and reach the potential audience to drive traffic.
Google Trends is an accessible tool powered by Google that allows marketers to find relevant, trending, and popular topics for their products.
Hence, using Google Trends for Keyword Research helps marketing professionals generate more effective responses and increase conversion rates.
In this blog, we will study how to use Google Trends to perform keyword research for your products or services to get the latest insights and improve your keyword strategy.
Steps to Use Google Trends for Keyword Research
This comprehensive guide will help you understand how to use Google Trends effectively for keyword research and provide the information you need to strengthen your keyword research.
Access Google Trends
You can quickly access Google Trends for keyword research by logging in to your respective Google account.
It has a very user-friendly dashboard that lets you perform keyword research efficiently without any complication or hindrance.
Here, you will see the trending topics and search terms worldwide, allowing you to stay informed about the latest trends.
Enter the Seed Keyword
To maximize your reach, enter the seed keywords in the search bar according to your content or niche. Using Google Trends for keyword research, you can search more relevant keywords or understand real-time trends.
Now, you will get a graph for the particular keyword depicting its search interest over time, which will help you understand user behavior and product popularity.
Adjust Time, Location and Category
If you do not get the relevant or desired result after entering the search query or initial keyword, try adjusting the time, location, and category of the search.
This will help you understand the trend of the phrase, which varies from 1 hour to a customized range. It will also provide you with real-time data on the query you asked for and help you study it more efficiently.
Compare Multiple Keywords
When you use Google Trends for Keyword Research, you can also compare different keywords to help you find the most popular term.
Here, you can compare up to 5 terms. A color-coded graph depicting every term will accompany the results to help you learn about the higher search interest of the term.
Explore Related Queries and Topics
This section will be beneficial if you seek related queries and topics. Here, you will get all the related searches and issues associated with your keyword with real-time data.
It will also help you understand the most highly searched query with the maximum conversion rate.
You can also use this section to create a keyword cluster for your seed keyword, which will broaden your topic’s coverage and drive relevant traffic to your website.
Find Keywords by Sub-region
When you use Google Trends for keyword research, you can filter out keywords based on regions and sub-regions. With this feature of Google Trends, you will get the most popular keywords for your business based on different sub-regions and locations.
You can use this specification to target a location-specific audience by localizing content and creating advertisements more effectively. With this, you can also filter our keywords based on interest for specific sub-regions or states.
Use “Trending Searches” for Latest Updates
It is one of Google Trends’s most fantastic features. It will help you find the hottest searches of the day with real-time search data according to your query.
This feature can strengthen your strategy for using trending topics for blogs or content. It will also help you create content and campaigns with a maximum click-through rate for the latest searches.
Export Data for Analysis
The last and most exciting feature of Google Trends for keyword research is the ability to export data to analyze it more efficiently. With this practice, you can easily track real-time searches and emerging trends.
It will also help you create keyword clusters for long-form content, evaluate the website’s performance, and get insights for the team report. It will also help you obtain a keyword record for trends over a specific period.
Conclusion
Using Google Trends for keyword research will help you in various ways, such as understanding real-time data and trends, comparing terms, comprehending keyword popularity, and learning about user behavior.
This tool lets you easily craft your SEO strategy and target the latest topics according to your niche and specific areas.
It will help you make data-driven decisions to improve your website’s relevancy and visibility on trending topics. Hence, use Google Trends for keyword research to get more powerful insights for your targeted audience.
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