How to Increase Domain Authority Score?

A website’s domain authority score is critical to improving its SEO performance and search engine rankings. A high domain authority indicates a better-performing website, while a lower one depicts lower website performance.

Maintaining and improving a good Domain Authority score helps a website show its credibility and trustworthiness to users and search engines.

Therefore, it is very crucial for a website to increase domain authority score for a better ranking and drive more relevant traffic.

We know that domain authority is essential to a website’s credibility, but we do not know how to improve it. Therefore, in this blog, we will learn various ways on how to increase the domain authority score of a website.

Ways to Increase Domain Authority Score

This section will provide you with five different ways that you can use to increase domain authority score and enhance your website’s performance in the search engine ranking pages.

Let us get started!

Create High-quality Content

Google always appreciates the content relevant to your users/visitors written after conducting appropriate research without any duplicity.

To make sure that you have written rich content, you can consider the given steps:

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  Perform thorough research before writing content
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  Create forever content to gain long-term traffic and backlink potential
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  Add images, infographics, and videos to the content for better visualization
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  Write original content in your own words without any AI assistance

Optimize On-page SEO

To increase domain authority score of your website, you must improve its on-page SEO strategies. This step can enhance the website’s user experience while changing the domain authority score.

Here are a few practices that you can opt for better on-page SEO strategies for your website:

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  Improve Meta Tag, including title and description with relevant keywords to describe your content.
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  Keep the URL structure short and descriptive with keyword optimization for better UX and SEO.
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  Ensure that your content uses proper heading tags, such as H1, H2, H3, etc., in chronological order.
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  Place keywords strategically and naturally in the content without performing keyword stuffing.
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  Use tools like Google PageSpeed Insights to analyze and improve the website’s loading time and reduce bounce rate.

Build High-quality Backlinks

Referring links or backlinks work as a vote of confidence for any website. Hence, creating high-quality backlinks gives your website a vote of confidence and enhances your credibility.

Here are some tips that you can follow to increase domain authority score for your website:

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  Post high-quality and valuable content for blogs in your niche to get links from relevant websites.
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  Plan outreach campaigns to build relationships with businessmen and influencers for higher reach.
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  Find broken links on other websites and replace them with relevant and optimized content.
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  Sign up for the Help a Reporter Out (HARO) campaign to gain backlinks from renowned media outlets.

Increase Internal Linking

Internal linking is an essential practice of SEO that helps users and search engines navigate easily throughout your website. It also increases your domain authority score and user experience.

Below listed are some ways that you can use to increase domain authority score via internal linking on your website:

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  Create links to relevant posts as it navigates users to relevant content while increasing your website’s crawlability.
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  Use clickable anchor text on your website to navigate users to relevant content and decrease the bounce rate.
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  Organize your website’s content in chronological order with categories, sub-categories, and structured internal linking.
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  Do not put too many internal links on a single page, as this will divert users from one page to another with less information.

Improve User Experience

User experience is very important when you try to increase domain authority score of a website. If user experience is good on your website, then your domain authority score will be higher, or vice versa.

Hence, to improve your website’s user experience, follow the given tips:

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  Ensure your website is fully responsive and optimized for any device, including desktop, tablet, and mobile.
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  Improve page loading time by optimizing images, reducing unnecessary code, leveraging browsing cache, etc.
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  Construct a website with easy-to-navigate menus, search functions, and labeled categories with a quick guide.
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  Confirm your website has a clean, modern design, good content readability, and better engagement.

These are the methods you can use to increase domain authority score of your website. With improved user experience and high-quality content, you can easily improve your website’s search engine rankings.

Conclusion

Domain Authority is one of the major factors that Google counts in its 200 ranking factors. Henceforth, every SEO professional should try to maintain a good DA for their website to bring relevant traffic. Using these methods to increase domain authority scores will help digital marketers improve their SEO performance and user experience.