How to Find Competitors Keywords in SEMrush

Keyword research is a crucial part of SEO strategy as it helps search engines and users understand what type of content and information you are providing.

Similarly, competitive keyword analysis helps digital marketers enhance their SEO performance and develop more keyword opportunities.

You will gain various benefits tokeyword opportunities, such as helping you understand SEO strategies, spot keyword gaps, boost search campaign performance, drive relevant traffic, etc.

Henceforth, competitor keyword analysis is a vital task in the digital marketing field. You can utilize distinct tools, such as SEMrush, Ahrefs, Moz, etc., to perform keyword research.

This blog will teach how to find competitors keywords in SEMrush in the simplest way.

Let us get started!

Steps to Find Competitors Keywords in SEMrush

In the world of digital competence, you must outrank your competitors and get a higher ranking in search engines to gain users’ trust and credibility.

Therefore, this step-by-step guide will teach you how to use the SEMrush tool to find competitors keywords.

Domain Overview

To find competitors keywords, you must start with SEMrush’s Domain Overview feature. This feature provides a detailed report on your domain, including keywords, competitors, positions, backlinks, and more.

Here are the steps that you have to follow:

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  Go to “Domain Overview” and then type your website’s name to generate a comprehensive report.
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  Then, move down toward the “Main Organic Competitors” tab and click here to see a comprehensive list of competitors.
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  This list includes all your website’s competitors and detailed information on common keywords, traffic, costs, and more.

This step lets you get a list of competitor domains with a competitor-level metric. From here, you can generate similar organic keywords for your website through keyword overlapping.

Analyze Organic Competitors

After looking at the organic competitor list, you must start analyzing them. You must perform a SWOT analysis of each website. This will help you learn about their strengths and weaknesses and prepare your own SEO strategy.

This section will help you understand what points to remember while performing a SWOT analysis to find competitors’ keywords.

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  To understand the keyword competition, consider the competitive positioning map and learn about the direct competition metrics.
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  Consider the keyword density. If you find a keyword with a high density, your competitors are using it, so you can also target it.
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  Also, low-density keywords should be considered to obtain a higher ranking in the search engine and develop a digital appearance.

You can consider these points to create your data according to your needs and targets, and you can build your SEO strategy for better performance.

Use Keyword Gap Tool

SEMrush’s keyword gap tool is an exclusive tool to find competitors keywords. With this tool, you will get a detailed comparison report of all the keywords used by you and your four competitors.

This competitive keyword report helps you determine missing and weak keywords for organic and paid research. You can use this keyword list to find new keyword opportunities for your website by comparing it to four competitors.

Hence, using this tool to find competitors keywords helps you understand other factors, including traffic analysis, content opportunities, SEO strategy gaps, and more.

Competitive Analysis Report

For a detailed analysis and comparison to find competitors keywords, SEMrush provides in-depth competitive analysis reports that cover the following things:

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  Backlink Analysis
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  Traffic Insights
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  Ad Copies
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  Top-performing Pages

With this information, finding competitors keywords will become easier, as you will get detailed statements of all the keywords and how to use them for better results.

Conclusion

SEMrush is an exclusive SEO software that offers various tools to find competitors keywords and learn about new keyword opportunities. With this optimistic digital marketing application, you can find new keyword opportunities for organic and paid marketing using their tools such as:

• Domain Overview,
• Keyword Gap,
• Advertising Research, etc.

All these tools will help you obtain detailed analytical reports for your website, enhancing your online performance by improving your SEO strategies and techniques.