How to Check the Traffic Source in Google Analytics 4?

Understanding the source of traffic for a website helps digital marketers or SEO professionals run their campaigns more adequately.

It allows them to learn about the source and medium of traffic coming to their website, enabling them to comprehend more about the latest trends and user behavior.

One of the most crucial ways to understand the customer’s journey is by using Google Analytics 4 (GA4), the latest version of the analytics tool launched by Google.

Tracking the traffic source in Google Analytics 4 will help you make data-driven decisions in a user-friendly and flexible way.

Let us study the entire process!

Check the Traffic Source in Google Analytics 4

• By tracking a website’s traffic sources, the site owner can obtain real-time data on the sources and mediums that bring visitors to their website.
• Through this practice, they can gather valuable data to improve their content and SEO strategy to improve their online performance.
• Here is the method that you can follow to track the traffic source in Google Analytics 4.

Log in to Google Analytics

• The first step in checking the traffic source in Google Analytics 4 is to log in to your GA4 account. Then, select the property for which you want to check the traffic sources.

Navigate to the Reports Section

• Head to the left-hand menu and click the Reports section. This will open your website’s reporting area in GA4, where you will find each report.

Open the Acquisition Report

•  3Under the Reports section, click the Acquisition tab on the Google Analytics 4 dashboard. Here, you will see an overview of the traffic that comes to your website and its origin. You can also track your site’s channels, sources, and campaigns anytime from here.

View the User/Traffic Acquisition Report

Under the acquisition section, you will see two primary reports, “User” and “Traffic,” from which you can quickly analyze website traffic analysis and user engagement. Let us see how!

• User Acquisition Report ga4: This report helps you keep track of all the users who visit your website and engage with it. It also reveals new users and their sources to help you understand potential sources of engagement.
• Traffic Acquisition Report: This report lets you quickly determine the traffic source for all new and existing website users. It is a valuable tool if you want to perform a detailed analysis of your website’s traffic source for all visitors.

This method allows you to check the website’s traffic source in Google Analytics 4 and track user behavior and trends. It also allows you to modify your SEO strategy to reach potential users, improve SEO performance, and enhance sales.

Learning Key Dimensions of Traffic Sources in GA4

To analyze the traffic source in Google Analytics 4, you must learn about all the crucial dimensions that you will see in the detailed analytical report. Here is a list of all the critical dimensions of the GA4 report:

Source

It helps you understand the origin of the traffic source, which may include “Google,” “Facebook,” or any referral website. This dimension clarifies the potential traffic source so you can easily tailor and prioritize marketing efforts according to the requirements.

Medium

Under this dimension, you will learn about the channel type used to generate traffic. It may include various sources such as “organic,” “CPC,” “email,” or “Social.” It will help you broaden the categories and understand the best source for your website to bring more users.

Source / Medium

When you check the traffic source by combining source and medium, you can quickly filter out the traffic and more adequately understand user behavior. This trick will help you efficiently compare traffic from two source and medium combinations.

Campaign

You can use the UTM parameters to track the traffic source in Google Analytics 4 under a particular campaign. With UTM parameters, you can add UTM tags to your campaigns, such as:

• 
  utm_source
• 
  utm_medium
• 
  utm_campaign
• 
  utm_term
• 
  utm_content

You can use these UTM parameters to track the campaign performance and measure the campaign’s effectiveness.

				
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For example, if you are running a campaign for “Summer Sales ” on the Google search engine, then you will add the UTM parameters in the following manner:

Default Channel Grouping

Another effective method of tracking traffic sources in Google Analytics 4 is using the default channel grouping. This grouping helps you organize traffic sources into broader categories such as “Organic,” “Paid Socia,” or “Referral.” It will also help you group campaigns quickly and track campaign performance effectively.

Session Source / Medium

With this dimension of the traffic source report, you can record the source and medium of each session while understanding the user’s behavior on the website. It helps you comprehend the user’s journey and the changes they made during multiple visits.

Wrapping Up

Tracking traffic sources helps a marketer or SEO professional improve performance and effectiveness by understanding user behavior and trends.

Hence, if you check the traffic source in Google Analytics 4, you will learn about various things such as source, medium, campaign, channels, and more.

It will help you to improve your SEO strategy and drive more traffic towards the website.