Category: Blogs

  • How to Increase Google Ranking for Free?

    Getting your website to rank highly on Google might be difficult in a world when everyone is fighting for attention online, particularly if you have a limited budget.

    To move up those search results, you don’t have to spend a fortune. Numerous free and efficient techniques are available to help your website get the boost it need.

    These easy strategies can help you increase Google ranking without paying any money, regardless of your level of experience or desire to enhance your SEO skills.

    Let’s get started!

    Increase Google Ranking for Free

    Comprehensive Guide to Increase Google Ranking

    This section will provide you with a comprehensive and detailed guide on how to increase Google ranking of your website without any grand of your money.

    Let us start with your guide to improve Google ranking!

    Perform On-page SEO

    Perform on-page SEO

    On-page SEO is one of the crucial factors that you can perform to increase Google rankings. With this practice, you improve your website’s visibility and ranking for users and search engines.

    Here are the factors that you can consider while performing on-page SEO to increase Google rankings:

    • Perform relevant keyword research with the help of keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs, and more.
    • Optimize your content and heading tags with related keywords to improve website’s visibility in search engines.
    • Use primary keywords in the meta tags such as title and descriptions to improve website’s reach to the target audience.
    • Perform image optimization to reduce the page loading time and use alt text for images to enhance SEO score and accessibility.

    With these steps, you can improve the on-page SEO, enhancing your website’s Google ranking and SEO score to reach the target audience.

    Create Quality Content & Backlinks

    Create quality content and backlinks

    Google rewards high-quality and relevant content and backlinks as good points as it is a user-centric platform. Hence, with high-quality content and backlinks, you can efficiently increase Google rankings as it helps users resolve their queries with practical solutions.

    Here are some tips that you can use to build high-quality content and backlinks for your website.

    For Content

    • Perform keyword research with search intent
    • Write long-form content with in-depth information
    • Update your content to keep it relevant and active

    For Backlinks

    • Write content for websites in your niche for link-building
    • Engage and collab with influencers for natural links
    • Identify broken links and offer content replacement

    With these methods, you can improve the quality of your content and backlinks, which will help you to increase Google ranking of your website without paying any cost.

    Improve Site Speed and Navigation

    Improve page speed and navigation

    A website with fast loading speed time and good navigation improves its user experience, which is also considered one of the major factors to increase Google ranking.

    In this section, we will study different methods to improve the website speed and navigation to improve user experience:

    • Use browser caching to save data on users’ devices and reduce load time when they revisit your website.
    • Use tools like Google PageInsights to boost performance by reducing CSS and JavaScript file size.
    • Strengthen internal linking to help users and Google get easy navigation throughout your website.

    Improving your website’s speed and navigation enhances its user experience because users spend more time on your site. Hence, it reduces the bounce rate of your website and increase Google rankings for free.

    Improve Responsiveness and Local SEO

    Improve responsiveness and local SEO

    Users can visit your website from any device, including desktop, tablet, and mobile. Ensure that your website has a fully responsive design with improved local SEO to get a listing in Google My Business, which will help your users stay longer.

    Here are the tips that you can use to improve your website’s responsiveness and local SEO:

    • Ensure your website looks elegant and similar on different screen sizes without any breakage and complexity.
    • Avoid pop-ups on mobile screens as they may lead to penalties and reduce the user experience of your website.
    • Improve your website’s local SEO to increase Google ranking locally for your audience.

    When you improve your website’s responsiveness and local SEO, it increase Google rankings. This indicates to search engines that your website provides users with a seamless experience and relevant content.

    Use Google Search Console

    Google Search Console

    Using Google Search Console will help you to check your website’s performance on search engines for free. This will provide you with a comprehensive and detailed report of your site with proper insights.

    Let us see how it will help you to increase Google rankings:

    • It will help you monitor search queries and perform a keyword traffic analysis of your website.
    • It will alert you if your website is experiencing any crawling issues so that you can fix them on time.
    • It will help you to submit a sitemap of your website so that Google can crawl your content promptly.

    By using the Google search console, you can improve your website’s performance, which will help you increase Google ranking by resolving crawling and search query issues.

    Conclusion

    You can use free techniques, such as link building, quality content, improving site speed, and more, to increase Google rankings. These practices will enhance your website’s user experience and reduce page loading time. But, if you want more assistance, you can opt for premium SEO tools such as SEMrush, Ahrefs, etc., to get a detailed analysis of your site performance with the appropriate timeline.

  • How to Add an Anchor link in WordPress?

    An anchor link is a type of hyperlink that will help your website users to navigate to a specific section within the web page rather than just leading them to another page.
    It enhances user experience by making content easier to access, especially on long pages. When a user clicks any anchor link, the browser scrolls to the element with the specified ID on the same page.
    It helps the users by providing a smooth navigation experience, which makes it easy for users to find the information they need without having to scroll all the way.

    How to Add an Anchor link in WordPress

    Benefits of adding an Anchor Link in WordPress weebsite.

    Apart from the things we talked about earlier, adding these links to your website has several other benefits too that are mentioned below:

    • These links are handy for long articles, FAQs, or content with multiple sections.
    • Allows users quick access to specific content, reducing frustration and adding to the user experience.
    • This can contribute to better user engagement and lower bounce rates, which are positive signals for search engines giving your page SEO benefits.

    Different methods of adding an Anchor Link to your page

    Now, we will tell you about the different methods you can use to add an Anchor Link in WordPress website.

    1. Using HTML IDs
    2. Using Block Editor (Gutenberg)
    3. Custom Links in Menus
    4. Using Plugins
    5. Using Page Builders (Elementor)

    Different methods of adding Anchor Link

    Using HTML IDs

    This method involves manually adding an id particular to elements like headings or sections. You then create links pointing to those IDs using the format #your-id.

    Who Should Use It

    This is ideal for users who are comfortable with basic HTML, and if that is the case for you that this method will be quick and easy for linking without the need for additional tools.

    Pricing

    Free, as it only requires basic knowledge of HTML.

    Using Block Editor (Gutenberg)

    This method lets you set an HTML anchor directly in the block settings. This feature will allow you easy navigation within the post or page.

    Who Should Use It

    It is perfect for users who prefer a visual editing experience without coding and for those who want to add simple anchors quickly.

    Pricing

    Free

    Custom Links in Menus

    Anchor links can be added as custom links to your site’s navigation menu. This allows visitors to jump to specific page sections anywhere on the site.

    Who Should Use It

    Ideal for site owners wanting to enhance user navigation and improve accessibility, especially on longer pages.

    Pricing

    Free, part of standard WordPress menu management.

    Using Plugins

    There are several plugins available that can help you manage anchor links and usually provide additional features, like smooth scrolling or creating a table of contents.

    Who Should Use It

    Best for users who want added functionalities or ease of use without coding. Particularly useful for those who want to create a more interactive user experience.

    Pricing

    Generally free or with premium versions available (typically ranging from $10 to $50 per year).

    Using Page Builders

    Elementor allows users to add anchor links through its user interface. You can assign an ID to any widget or section and create links pointing to these IDs.

    In Elementor, select the section or widget, go to the Advanced tab, and set a CSS ID (e.g., my-section).

    Use the link format #my-section in buttons, text, or menus to link to the designated section.

    Elementor free& Pro

    Who Should Use It

    This method is best for users who prefer a drag-and-drop interface and want to create visually appealing layouts without coding. It is perfect for designers and marketers.

    Pricing

    Elementor has a free version with basic features, while the Pro version, which includes advanced features, starts at around $49 per year for a single site.

    Conclusion

    Well, we have given you several options to choose from. For adding an anchor link in WordPress, select wisely according to your capabilities and needs. Keep in mind that coding might break your site if you are not well equipped, so do not try to experiment without a professional developer around. Choose methods like page builder or plugging if you want to go safe.

  • How to Create a Custom User Registration Page in WordPress

    There are many reasons to enable user registration on your WordPress site. For instance, you might be managing a membership site or running a forum community.

    Alternatively, you may choose to allow only registered users to post comments to help moderate discussions. Whatever your reasons, we will guide you through the process of getting your users set up with their accounts.

    Create a Custom User Registration Page

    Granting WordPress User Registration

    Start by going to the Settings >> General page in your WordPress dashboard.

    You’ll find two crucial options: Membership and New User Default Role. Ensure you check the box labeled “Anyone can register,” and select your default role. While Subscriber is the typical choice, evaluate whether it’s the best fit for your site, as each role comes with distinct permissions. Make a decision that aligns with your site’s goals.

    User Registration

    There are 5 user roles by default:

    • Subscriber
    • Author
    • Editor
    • Contributor
    • Administrator

    Each role has a distinct set of permissions, and you can easily adjust them using specific plugins and code snippets.

    Keep in mind that some membership plugins will create additional user roles to effectively manage your membership site, as do community and forum plugins.

    For example, BuddyPress establishes the “Keymaster” role. The “Subscriber” role is highly recommended because it prevents users from creating posts and minimizes potential issues.

    Once you press the “Save” button, your site will be ready for user registration. Ensure you also have a login and registration form in place to streamline this process.

    1. The WordPress Registration Form

    The easiest way to guide your users to the registration form is by going to the Appearance >> Widgets section, selecting the Meta widget, and dragging it into your sidebar or footer area.

    Registration Form

    It only offers a “Log In” link that takes users to the default WordPress login screen for registration. This link is not easily noticeable, which can be confusing for users.

    Login Screen

    Users will be directed to the standard WordPress registration and login page at yoursite.com/wp-admin. They must click on the somewhat hidden Register link to sign up.

    User Registration

    To ensure your users can easily find the sign-up form, it’s essential to provide a clear link. Use the WordPress registration URL at https://yoursite.com/wp-login.php?action=register whenever necessary.

    This link will take users directly to the default registration form, where they must select a username and enter their email address.

    Don’t leave this to chance; guide them directly to the registration process.

    Registration Form

    Upon email confirmation, the account will receive the default permissions you set above.

    2. By Using Plugin

    If you’re looking to create a front-end registration form that you can place anywhere with ease, the Ultimate Member plugin is your best choice.

    This powerful tool not only ensures that your WordPress user registration page mirrors your brand’s style, but it also streamlines user management.

    With over 100,000 installations and regular updates, you can trust Ultimate Member to effectively handle your user registration needs.

    Don’t compromise on quality; choose this plugin for a reliable solution.

    Ultimate Member Plugin

    To get started, download and install the Ultimate Member plugin from the repository. After activating the plugin, you’ll see a message indicating that it needs to create a few new pages to function properly. Please permit it to do so.

    Create Pages

    Once the pages are created, you are ready to proceed. Users can register immediately at yoursite.com/register, but you have the option to change that URL to something else.

    Registration Form

    If the default form does not meet your needs, you must take action. You have two options: either edit the existing form or create a new one. You can find both options in the Ultimate Member section of your admin panel.

    Edit Form

    Ensure that the Registration Form is highlighted. Creating the form is straightforward and follows a drag-and-drop method.

    If you have experience with page builders or the new WordPress editor, Gutenberg, you will find this process quite familiar.

    You can include a wide variety of fields. By clicking the + icon inside the editor, you can add as many details as you need to gather information about your users.

    Fields Manager

    The key element in this process is the Shortcode box. You must copy and paste that code into a page or widget to display the registration form. For instance, paste it into the Custom HTML widget located under Appearance >> Widgets.

    This step is essential for ensuring the form is visible.

    Available Widgets

    After gets saved, in the sidebar, you can view the entire form

    Form View

    You can now confidently place that form in the middle of a post. This flexibility is one of the key benefits of tying it to a shortcode.

    User Login Page in WordPress

    To create a login page, follow the same steps as the user registration page. Just ensure the Login Form is selected during the process.

    User Login Page

    The Ultimate Member plugin automatically establishes the default login URL as yoursite.com/login. If you opt for this default form, you’re all set—no further action is required.

    However, if you decide to create a new login form, make sure to insert the new shortcode into the appropriate page without delay.

    Edit Page

    The final result will resemble something like this. You can also use the same fields for the login page as you did for the registration page.

    Login Window

    Manage the New Users

    WordPress provides a basic user management system for administrators, but it’s far from comprehensive.

    From the Users list in your admin dashboard, you can edit user accounts to change names, usernames, display names, email addresses, and roles.

    However, when it comes to customizing permissions for these roles, the built-in options fall short.

    To effectively manage user permissions, you must rely on plugins like Ultimate Member, which empower you to enhance functionality without the need to modify WordPress code.

    Manage New Users

    Furthermore, You must create a member directory to effectively manage users and display everyone who has registered for your site or service. You can find this feature under Ultimate Member >> Member Directories.

    Edit Member Directory

    Depending on your reasons for allowing registrations, you must decide whether to keep this information public or private.

    By default, a directory page is generated at yoursite.com/members using the designated shortcode.

    You have the option to delete or unpublish this page if necessary.

    However, if you choose to use a directory, it will be displayed in this format by default. Make your choices accordingly.

    Members

    The previous steps have effectively transformed your WordPress site from lacking user registration to showcasing a comprehensive member directory.

    Conclusion

    Regardless of your motivation, getting users to register on your site is surprisingly easy. With just a few clicks and some minor adjustments, you can transform WordPress user registration from something that feels confusing and hidden into a feature you’re proud of—one that can help you achieve great things.

    So go ahead and start building your communities!

  • How to Create Custom Post Type in WordPress

    Once you launch a WordPress website, you must utilize the built-in post types to organize your content effectively. This allows you to create a chronological blog or showcase static pages without hassle.

    You should develop custom post types if your website demands a specific format beyond the standard options.

    These tailored post types allow you to craft dedicated spaces for particular content, making them essential for specialty websites. With this functionality, you can create precisely designed pages for unique purposes that aren’t available by default.

    Create Custom Post Type in WordPress

    WordPress allows for the hosting of various types of content, and post types serve as a method for organizing that content. As a website owner, you’re likely familiar with two common post types: pages and posts.

    Posts are entries displayed in reverse chronological order, allowing you to share new content with your readers.

    Many website owners utilize posts to turn their sites into blogs. On the other hand, pages contain static content that is not organized by date. You can use pages to provide permanent information on your website, such as creating an About page or listing your contact details.

    Posts and pages are not the only types of content in WordPress; there are other default post types as well

    • Attachments
    • Revisions
    • Navigation menus
    • Custom CSS
    • Changesets

    An attachment is a type of media that you upload to your website, which can include images, videos, or PDF files. When you upload an attachment, a unique ID and its metadata are stored in your database.

    Navigation menus consist of lists of links that help visitors find information on your website. You can use these menus to direct users to specific posts or pages.

    Revisions are saved versions of any post type, allowing you to track changes. Similarly, changesets keep track of modifications made in the Customizer.

    Lastly, custom CSS is a type of post you can use to customize your WordPress theme. By adding custom code, you can alter the appearance and layout of your site.

    Why Use Custom Post Types

    Default post types can cover a broad range of content, but they often fall short of meeting your specific requirements.

    To effectively organize your content into precise categories, you must create custom post types. If you’re running a specialty website, such as an online store, it’s crucial to categorize your products efficiently. Custom post types empower you to include essential details like price, color, and size.

    Here’s additional information that can be displayed using custom post types:

    • Events
    • Portfolios
    • Reviews
    • Team members
    • Testimonials

    While you can organize your posts by assigning categories, this generally keeps them within the same Posts section. By creating custom post types, you can categorize your content more effectively.

    Method to Create Custom Post Type in WordPress

    Custom post types are essential for effectively organizing your specialized website. There are several methods to implement them, and in this tutorial, we will confidently walk you through two key approaches.

    1. By Plugin to Create a Custom Post Type
    2. By Manual Code to Create a Custom Post Type

    Let’s discuss them one by one.

    1. By Plugin to Create a Custom Post Type

    Creating a post type is straightforward when you install a plugin. For example, WooCommerce provides a robust custom Product post type.

    Custom Post Type with Plugin

    By using this method, you can avoid manually creating a custom post type for your products. For beginners, this is a straightforward and effective way to organize your online store.

    Similar to WooCommerce, The Events Calendar plugin automatically creates a custom post type upon installation, specifically for events.

    Events Calander

    Certain plugins can simplify the process of registering your custom post types in WordPress.

    For example, the Custom Post Type UI plugin allows you to accomplish this through an admin interface, eliminating the need to edit core WordPress files, which could potentially harm your site.

    To get started, install and activate the plugin, then navigate to CPT UI >> Add/Edit Post Types.

    Add Edit Post Types

    At the top of this page, enter the Post Type Slug. This label will be used in the URL and queries, so ensure it contains only letters and numbers. For this example, use “products.”

    Post Type Slug

    Enter the post type using both a plural and singular label. After completing this step, press on “Populate additional labels based on chosen labels.” This action will automatically generate entries for the Additional Labels section.

    Add Post Type

    After that, scroll down to the Settings section. Here, you can select to display the post type in the navigation menus. You can also make these posts hierarchical.

    Settings Section

    Finally, specify the editing features you want this post type to support. Additionally, select the appropriate Categories and Tags to enhance the browsing experience for visitors.

    Select Catogories

    When you’re ready, press “Add Post Type.” This will create a new section in your WordPress dashboard where you can add new posts for that type.

    2. By Manual Code to Create a Custom Post Type

    While using a plugin can be the easiest option, keep in mind that you will lose your custom post types if you deactivate it.

    To prevent this, consider adding custom code to your theme’s functions.php file. This approach is also useful if you’re concerned about potential plugin conflicts.

    Before making any changes to core files, it’s essential to back up your website. This ensures that if something goes wrong, you can easily restore your site to its previous state.

    After taking backed up your site, access its files using either a File Transfer Protocol (FTP) client or cPanel. here, we will be using a cPanel account.

    After connecting to your site, go to the public_html folder and open the wp-content directory.

    Open-wp-content

    Press on “Themes” now. This will show you a list of the installed themes on your website. Identify the currently active theme and open its corresponding file.

    Themes Option

    After that, locate the functions.php file. While it is possible to edit this file directly, doing so may result in mistakes that could crash your site.

    Therefore, it is advisable to create a copy. Right-click on the file and choose Copy.

    Functions.php File

    Name the file now. Keep the same label and simply add “backup.”

    Copy File Option

    To proceed, open your functions.php file, scroll down to the bottom, and add the following code:

    // My custom post type function

    function create_posttype() {

    register_post_type( ‘movies’,

    // CPT Options

    array(

    ‘labels’ => array(
    ‘name’ => __( ‘Movies’ ),

    ‘singular_name’ => __( ‘Movie’ )

    ),

    ‘public’ => true,

    ‘has_archive’ => true,

    ‘rewrite’ => array(‘slug’ => ‘movies’),

    ‘show_in_rest’ => true,

    )

    );

    }

    // Ending function to theme setup

    add_action( ‘init’, ‘create_posttype’ );

    Now, you can view your file:

    Edit File Option

    Make sure to modify this code to suit your specific post type needs. If you leave the code unchanged, it will create a post type called “Movies.”

    After saving these changes, you can begin adding content to the new post type in your WordPress dashboard.

    Conclusion

    In conclusion, creating a custom post type in WordPress is an essential strategy for enhancing your website’s functionality and organization.

    Custom post types enable you to tailor content precisely to meet specific needs, thereby significantly improving user experience and content management.

    By leveraging built-in functions, plugins, or code snippets, developers can efficiently implement custom post types that align perfectly with their project objectives.

    This flexibility not only streamlines content creation but also drives superior SEO practices and strengthens overall site structure.

  • How to Find the Best Keywords for Google Ads? 5 Step Guide

    Google Ads is a crucial practice of search engine marketing that aids digital marketers in running their ad campaigns at a higher level.

    In paid keyword research practice, you must actively research the latest queries and trending topics, as this is the only way to gain relevant traffic.

    How to find the best keywords for Google Ads

    When it comes to finding keywords for Google ads, you have to be very particular because it is a factor that can grow or break your business in a few seconds.

    If you are good at finding keywords and understanding the latest trends, you can grow your business using appropriate keywords with time.

    On the other hand, if you do not know how to find keywords for Google ads, it can quickly drain your budget and seriously damage your business.

    Hence, in this blog, we will help you understand various ways how to find the best keywords for Google Ads campaigns. These tips can help you maximize your paid marketing efforts and drive a large amount of traffic to your website.

    Step-by-step Guide to Find Keywords for Google Ads

    This section provides a detailed guide to help you find keywords for your ad campaign. This paid marketing research guide can positively impact your ad campaigns’ effectiveness, cost, and overall ROI.

    This guide provides appropriate and actionable strategies for improving your keywords for Google Ads. Let’s see how!

    Step 1: Start Brainstorming

    Start brainstorming

    Tools are the most accessible ways to find keywords for Google ads and will surely help you find good keywords for your ad campaigns.

    However, before using any SEO tool, you should always brainstorm ideas concerning your clients’ thinking or perspective on your business. It will help you understand their mindset and think from their point of view.

    A practical brainstorming session will help you to analyze your products and services deeply to understand what your customers want from your business. While performing brainstorming, make sure to ask the following questions from yourself:


    • How does your product helps users?

    • What do people search related to your product?

    • How does your target audience depict their needs?

    With this brainstorming session, you can gather related and relevant keywords for Google ads that will drive traffic and boost your engagement.

    Hence, brainstorming helps you reach your targeted audience more effectively and provide them with more relevant content.

    Step 2: Use Google Keyword Planner

    Use google keyword planner

    After brainstorming and gathering relevant keyword ideas, the next step is to use Google Keyword Planner to explore more keywords for Google Ads.

    With this free and accessible tool provided by Google, you can discover new keywords, their search volume, and forecasts.

    Here is how you can use Google Keyword Planner to generate new keyword ideas for your ad campaigns:


    • With the help of the Discover New Keywords tool, you can generate more keyword ideas from your brainstorming list with related terms and search volume data.

    • Using the Get Search Volume and Forecast feature, you can obtain keyword insights such as keyword performance, potential cost per click (CPC), etc.

    • Use the Refine Your Keyword List tool to find relevant keywords for Google ads that align with your goals. You can filter out irrelevant and low-performing keywords accordingly.

    Using this tool, you will get an idea of the related keywords and their potential costs, as well as traffic analysis to filter out the relevant keywords for Google Ads campaign.

    Step 3: Analyze Competitors’ Keywords

    Analyze competitors keywords

    Another strategy for finding new keywords is analyzing competitors’ keywords using SEO tools such as SEMrush, Ahrefs, SpyFu, etc. or Google trends (free and accessible tool provided by Google). These tools will provide detailed reports for all your competitors’ paid keywords.

    Here are the benefits that you will get when you perform competitors’ keyword analysis in SEO tools:


    • Use SEO tools to discover high-performing keywords to beat your competitor’s website and drive traffic.

    • Use keyword gap tools to discover gaps in strategy and find new keyword opportunities your competitors are targeting.

    • Analyze competitors’ strategies to reduce the cost of trial and error and achieve better cost efficiency.

    By analyzing and studying competitors’ keywords, you can reduce your cost-efficiency, discover new keyword opportunities, refine your SEO strategy, and more. It will help you to stay in the competition and drive more traffic with higher rankings.

    Step 4: Focus on Long-tail Keywords

    Focus on long-tail keywords

    Using long-tail keywords for paid campaigns is one of the best ways to target low-competition keywords for your paid campaigns. Using these keywords for Google Ads helps digital marketers get higher traffic on lower search volume keywords in a short amount of time.

    These are the benefits that you will get when you use long-tail keywords for PPC drives:


    • Long-tail keywords have a low cost-per-click that saves you money compared to short-tail keywords.

    • Attract a more targeted audience with considerable intent that influences conversion rate.

    • Improves the quality score of Google ads, automatically increasing the chance of ad display.

    Using long-tail keywords for Google ads will help you boost your ad campaign faster. It will also help you to reach the targeted audience in minimum time with increased chances of conversion rate. Henceforth, using long-tail keywords will help you to improve your campaign quality at minimum cost.

    Step 5: Consider Keyword Match Types

    Consider keyword match type

    Choosing the right keyword type helps you to trigger your Google ad campaign on the most searched query and increase the conversion rates. It will also help you to select the right keyword for Google Ads with the most relevant query to your product.

    Here are the different categories from which you can choose the best keywords for your ad campaigns:


    • Broad Match that includes searches with misspellings, synonyms, or related terms for a more comprehensive reach.

    • Phrase Match that includes keywords with exact phrases with additional words before and after the phrase.

    • Exact Match includes searches with exact matches of words with the highest level of control while offering flexibility.

    Using these keyword match types, you can reduce your campaign costs and respond more effectively to your Google ads. It will also help you find more relevant keywords and phrases for better reach and effectiveness.

    Conclusion

    In this blog, we studied a step-by-step guide for finding the best keywords for Google ads campaigns. With this guide, you can create an effective campaign to drive more reach and get more conversational clicks on your posts. Hence, using this guide, you can maintain campaign costs while reaching your target audience.

  • How to Add a Link Button to Another Page in WordPress?

    Linking button to Another Page in WordPress is one of essential aspect of a website in  enhancing User Experience. It helps in reducing the bounce rate of users and give them direction to other pages of our site that will eventually helps us in giving traffic.

    How to Link Button to Another Page in WordPress

    Benefits of Adding Button linking to Another Page

    There are several benefits of adding link button to another page in WordPress that are mentioned below.

    • Improved Navigation
    • Enhanced User Experience
    • Increased Conversions
    • Clear Calls to Action
    • Visual Appeal
    • SEO Benefits
    • User Engagement

    Different methods of adding link button page in WordPress

    • Using the Block Editor (Gutenberg)
    • Using the Classic Editor
    • Using a Page Builder (like Elementor)

    Using the Block Editor (Gutenberg)

    The Block Editor is WordPress’s default content editor. Its user-friendly interface allows users to add various blocks, including buttons, easily.

    • It has several benefits. It is intuitive and easy to understand and is a good help for beginners.
    • It is highly customizable and makes it easy to adjust the styles and settings of the button. This option is good for those without coding skills.

    Pricing

    It is free, as this feature is included with all WordPress installations.

    Who Should Use It

    Those new to WordPress or website building and users who want to create simple, engaging pages without technical knowledge should opt for this method to add a link button to another page in WordPress.

    Using the Classic Editor

    The Classic Editor is a more traditional text editor for WordPress that allows for HTML coding. You can manually create buttons using HTML tags.

    • The benefits of this method include its great control over the HTML and design of the button.
    • This method is suitable for those who prefer a traditional editing style or have experience with HTML.

    Pricing

    This method is also free, as it is included with all WordPress installations unless you are hiring a developer.

    Who Should Use It

    • Those users who are comfortable with HTML and looking for more control over their content should opt for this. Also, this method is preferred by developers who need specific customizations that are not available in the Block Editor.
    • This method is risky, so it is better not to try it if you do not have experience with HTML.

    Using a Page Builder

    Page builders like Elementor provide a drag-and-drop interface, allowing users to design their pages visually and adding buttons with rich customization options.

    • Elementor offers a variety of design options to create visually appealing buttons.
    • Elementor comes with additional widgets and features for enhanced functionality.
    • It is easy to create responsive buttons that look good on all devices.

    Elementor free& Pro

    Pricing

    Elementor has Free and Paid Versions. Basic features are available for free, and you get premium features in the paid version that usually require a subscription (ranging from around $49 to $199 per year).

    Who Should Use It

    Users who prioritize aesthetics and want to create custom layouts can clearly opt for a page builder to add a link button to another page in WordPress.

    Also, it is suitable for users looking to create professional-looking websites without extensive coding knowledge.

    Conclusion

    We have come to an end, and we hope you have enough information about various methods of adding a link button to another page in WordPress. The only thing left for you is to decide which method best matches your skills and requirements.

  • How to Add Custom User Roles in WordPress

    As your WordPress website expands, the default user roles may only partially align with your needs. Whether you’re running a membership site, an eCommerce platform, or a content-heavy blog, creating custom user roles in WordPress can be highly beneficial.

    With six predefined roles and their respective capabilities, you may need to create custom roles to suit your requirements. So, Let’s get started.

    Add Custom User Roles in WordPress

    Type of Default User Roles in a WordPress Site

    Before creating custom user roles, you must know about WordPress’s default user roles.


    • Administrator

    The Administrator role commands the highest access and control over a WordPress site. Administrators can oversee all aspects of the site, including installing plugins, creating and editing content, managing user accounts, and modifying site settings. They can control the site’s functionality and execute administrative tasks.


    • Editor

    Editors can create, edit, publish, and delete their own content and content created by other users. They can also manage and moderate comments, create categories and perform editorial tasks. However, editors do not have access to sensitive site settings or the ability to install plugins or themes.


    • Author

    Authors can create, edit, publish, and delete their posts. They have control over their content and can manage comments on their posts. However, authors cannot modify or delete content created by other users, and they do not have access to plugins or site settings.


    • Contributor

    Contributors have the privilege to write and submit their posts for review. However, they do not have the authority to publish them. Once submitted, their posts must receive approval from an editor or administrator before publication. Contributors are restricted from modifying or deleting posts created by other users and have limited access to site settings.


    • Subscriber

    Subscribers have the most limited access among the default user roles. They can log in to the site and update their profile information. Subscribers can leave comments on posts, but they cannot create or edit content. Subscribers are primarily used for user registration and membership purposes.


    • Super Admin

    WordPress’s ‘Super Admin’ role is exclusively available for managing multisite networks within a single umbrella network. The Super Admin possesses all of an Administrator’s permissions and can make network-wide changes, including adding or removing sites and configuring themes, plugins, and more.

    Importance of Custom User Roles in WordPress

    Before delving into the process of creating a custom user role, it’s essential to understand the reasons behind its necessity.


    • Fine-Grained Permissions

    By creating custom user roles, you have the power to define granular permissions at a more detailed level.


    • Content Moderation

    Creating a custom user role is essential for effective content moderation when your application involves user-generated content.


    • Various Pricing Tiers or Subscriptions

    For applications offering multiple pricing tiers or subscription plans, custom user roles are essential for enforcing access restrictions based on the user’s subscription level.


    • Role-Based Access Control (RBAC)

    RBAC allows you to create various user roles according to their responsibilities and permissions.


    • User Segmentation

    Custom user roles allow you to effectively segment your user base and deliver personalized experiences tailored to their specific roles.


    • Custom Workflows

    A custom user role empowers you to define your application’s custom workflows or business processes.

    Now, it’s time to discuss how to create custom user roles for your WordPress site.

    How to Add Custom User Roles in WordPress

    If you want a user, who can only edit posts and read, but none of the six default user roles offer this specific combination of capabilities, the best solution is to create a custom user role and assign the desired capabilities.

    Adding the edit posts capability to the subscriber using the add_cap() function is not recommended. There are two main ways to create custom user roles in WordPress.

    1. Using a plugin, add a custom user role.
    2. By using custom code, add a custom user role.

    Now, let’s discuss one-by-one

    1. Using a Plugin, Add a Custom User Role

    Consider using a plugin instead of adding custom code. The Members plugin is a famous user and role management plugin designed to enhance WordPress as a CMS.

    You can install the plugin from your WordPress dashboard by navigating to WP-Admin >> Plugins >> Add New and searching for the plugin name. After activation, you can access all available roles and add new ones using the Members plugin.

    Available Roles

    Add a Custom User Role

    Go to wp-admin >> Members >> Add New Role after installing and activating this plugin.

    New User Role

    Now, put the role title (Comments Moderator)

    Choose the capabilities for the new user role (moderate comments, read)

    Press on the Add Role button.

    Add New Role

    Assigning the New User Role

    To assign a new user role, navigate to WP-Admin >> Users. Select a user and assign the new role from the drop-down box.

    Assigning New User Role

    Assigning the New User Role as Default

    Now, navigate to WP-Admin >> Settings >> General, and select the New User Default Role dropdown field. You can view and assign the newly created user role from the list of default user roles.

    Assigning New User Role as Default

    Creating a custom user role in WordPress is a breeze with this handy plugin. It only takes a few simple steps.

    Updating a User Role

    This plugin can be used to edit an existing user role or create a new custom role. Simply go to WP-Admin and then to Members. You will see the Edit option when you hover over your selected user role.

    Please note that you can also find the delete option to remove any user role.

    Edit User Role

    Tick or untick the capabilities, then press the “Update” button.

    Capabilities

    2. By using Custom Code, Add a Custom User Role

    WordPress is the most popular CMS worldwide and is well-known for being open-source. This means you can customize WordPress as you see fit, and it’s completely free. With WordPress, you can create a custom user role using the add_role() function.

    The CMS offers five functions for managing WordPress roles and capabilities.

    • add_role(): To add a custom role.
    • remove_role(): To remove a custom role.
    • add_cap(): This adds a custom capability to a role.
    • remove_cap(): To remove a custom capability from a role.
    • get_role (): Gets information about the role and its capabilities.

    add_role() function has three parameters:

    add_role( $role, $display_name, $capabilities );

    • $role (string) (required): Unique name of the role
    • $display_name (string) (required): The name to be displayed
    • $capabilities (array) (optional): Capabilities that one can access

    Let’s define a new user role called “Moderator” with the ability to read, create, and publish posts. To do this, add the following lines of code to the end of your functions.php file, which is located in your theme folder.

    You can insert the code using Appearance >> Theme File Editor.

    Moderator with read

    Now, you can view how it looks like

    Edit Themes

    You can see the new user role in the WP-Admin >> Users

    New User Role

    Save the file, log in to your site with an admin account, and go to Settings >> General. The newly created user role will appear in the user list.

    Newly created user role

    Assign a user to this role from the WordPress admin panel, and set this role as the default for new users. That’s all.

    Removing a User Role Using Code

    To remove a user role, simply use the remove_role() function.

    Removing User role using code

    Now press the update button

    Edit Themes Using Code

    You can see the user role has been removed.

    Removed Role

    Conclusion

    In conclusion, Using built-in functions or plugins provides flexibility and ease of implementation, ensuring that even users with limited technical knowledge can effectively create and manage custom roles.

    Customizing user roles and regularly reviewing and adjusting permissions to maintain a secure and efficient environment. This deliberate approach not only enhances user experience but also significantly contributes to the overall effectiveness of your WordPress site.

  • How to Add Background Image on your WordPress Page?

    If you want to run a fully functional website on WordPress and that too a commercial website, adding a background image to that is something you should not miss.

    It is really important to have a background image on your WordPress page that matches your idea of your subject and translates that to your user.

    Benefits of Background Image on your WordPress page

    How to Add Background Image on your WordPress Page

    Let’s see what benefits you will get by incorporating a background image into your site.

    1. Visual Appeal
    2. Brand Identity
    3. Context and Mood
    4. Enhanced Readability Storytelling
    5. User Engagement
    6. Customization and Uniqueness

    See, there is more than one benefit of adding background Images to WordPress Pages, so now, without any further delay, let’s go into how we can add them.

    Different ways to add Background Image on your WordPress Page

    Adding a background image to a WordPress page can be done in several ways, depending on your theme and preferences. Here are some standard methods.

    • WordPress Customizer
    • Using a Custom CSS
    • Direct Theme Editing (for Advanced Users)
    • Page Builder Plugins

    Let’s understand these methods in brief:

    WordPress Customizer

    The WordPress Customizer has a precise interface for adding background image on your WordPress page. These are found under Appearance settings in the WordPress dashboard.

    Appearance Customize

    • This method is intuitive for individuals without coding experience, making it beginner-friendly.
    • Users can see changes in real-time before publishing.
    • This option often allows for customization consistent with the theme’s design.

    Pricing

    Free, included with WordPress.

    Who Should Use

    This is perfect for beginners or those who want a quick, hassle-free way to customize their site without needing advanced skills and charges.

    Using a Custom CSS

    This method of adding background image on your WordPress page is for users comfortable with coding. Adding a background image with custom CSS allows for highly tailored designs.

    • It allows you to implement unique styles that may not be available through other methods, giving you full control over customization.
    • Custom CSS can apply background styles site-wide or to specific pages.
    • This can lead to better loading times with proper implementation that eventually helps optimize your performance.

    Pricing

    It is free, but if the user is not already familiar with CSS, it may require investment in learning it.

    Who Should Use

    It is best suited for developers or those with some coding knowledge who want complete control over their site’s appearance.

    Direct Theme Editing

    Editing theme files directly in WordPress permits users to add a background image by modifying the HTML or PHP templates.

    • It benefits you by Enabling detailed changes to the layout and design beyond just background images.
    • These can directly affect all pages or specific templates.
    • Mistakes can cause serious problems on the website with this method, which may require a developer to fix them.

    Pricing

    It’s free, but PHP, HTML, and CSS knowledge is required. Or if you hire a Developer than that can cost charges.

    Who Should Use

    It is best for advanced users or developers who are comfortable with coding and want complete control over the theme’s functionality and appearance.

    Page Builder Plugins

    Page Builders allow for drag-and-drop design, adding background image on your WordPress page specific sections or elements.

    One such page builder is Elementor. Its famous drag-and-drop page builder helps users easily create custom layouts and add background images.

    Elementor free& Pro

    • Elementor’s drag-and-drop functionality makes it easy to design pages visually without any coding knowledge. No coding is required to use this method.
    • Users can add background images to individual sections, columns, or entire pages, with options for overlay effects, positioning, and blending, making it largely customizable.
    • You can easily customize how background images appear on different devices, ensuring a consistent look across all platforms.
    • You get access to a wide range of pre-designed templates and blocks that can be customized, which speeds up the process.
    • The Pro version includes additional widgets, animations, and dynamic content options, allowing for more sophisticated designs.

    Pricing

    Elementor has a free and pro version. Its pricing typically starts around $49 per year and offers various plans.

    Who Should Use

    The free version is suitable for beginners who want to test, and later, they can upgrade to Pro to get advanced features.

    Conclusion

    Now that we have examined this method nicely,  I hope you have a good idea of how to add a background Image on your WordPress page. So now you have to decide based on what you are good at. Are you a beginner or have a good understanding of coding? Choose the method which makes work easy and efficient for you.

  • How to Find Trending Keywords on Google? – 2 Easy Ways

    Trending keywords are the phrases that digital marketers use to target current queries and drive relevant traffic to their websites. With this intention, people always head towards the Google search engine to find trending keywords for better engagement and higher rankings.

    How to find trending keywords on Google

    While searching keywords on Google, every digital marketer has a strategy to find the most relevant keywords for their website. You can use SEO tools or consider Google search suggestions to explore trending keywords.

    This blog will help you learn various ways how to find trending keywords on Google to drive relevant traffic and increase website rankings.

    Different Ways to Find Trending Keywords

    You can use two different techniques to find trending keywords in Google. This section will discuss these techniques to help you determine latest and emerging trending keywords to improve your website’s rankings in search engines.

    Let us start with these different ways to explore keywords with recent queries and trends!

    Find Trending Keywords Using Google Tools

    The first and foremost method to find trending keywords is to use Google tools. It will help you discover the most research and queries asked by users worldwide in every possible niche.

    Here are the Google tools that you can use to strengthen your keyword research:

    Google Trends

    Google trends


    • Filter data by country, region, time, etc.

    • Discover related queries with their timeline

    • Track keyword trends over a definite time

    Google Keyword Planner

    Use google keyword planner


    • Helps to find new keyword ideas

    • Analyze search volume and competition level

    • Study trends for a specific period

    Google Search Suggestions

    Using Google Search


    • Use auto-complete to discover real-time trending searches

    • Look for related searches and the questions that people ask

    • Track newsworthy keywords and topics for recent updates

    Google Search Console

    Google Search Console


    • Identify new keywords with emerging impressions and trends

    • Discover recently asked queries with related searches

    • Explore trending keywords with traffic analysis

    These are various Google tools that you can use to find trending keywords and target the latest topics, updates, and queries asked by users on Google.

    Find Trending Keywords Using SEO Tools

    Another way to explore new and trending keywords on Google is to use SEO tools. These tools can generate more keyword opportunities that people have recently asked for worldwide.

    Here are the SEO tools that you can use to find trending keywords on Google:

    SEMrush

    Keyword Overview


    • Use the keyword magic tool to explore new keyword ideas

    • Perform organic keyword research with the keyword analysis tool

    • Track the latest search trends and discover related keyword ideas

    Ahrefs

    Ahrefs


    • Use the Keyword Explorer feature to find keywords, search volume, and density.

    • Utilize the Top Pages feature to find content opportunities and traffic breakdowns.

    Ubersuggest

    Ubersuggest


    • Use keyword ideas to explore trending keywords and topics

    • Examine search volume and SEO difficulty for better reach

    • Look for Content Ideas for content opportunities

    Moz

    Moz


    • Get trending topics and ideas by using the Keyword Suggestions tool

    • Determine keyword difficulty in understanding competitiveness

    • Analyse SERP features to find related keyword ideas and topics

    With these premium and exclusive SEO tools, you can find trending keywords and topics on Google. These tools will also help you determine the keyword’s competition and traffic with their advanced features.

    Conclusion

    To drive organic traffic and target a relevant audience, you must improve your website’s ranking on search engines for trending topics and keywords. For this, you must learn how to find trending keywords on Google using basic to advanced and free to paid tools. These methods and tools will help you stay connected to the latest searches and adapt to trends quickly.

  • How to Increase Domain Authority Score?

    A website’s domain authority score is critical to improving its SEO performance and search engine rankings. A high domain authority indicates a better-performing website, while a lower one depicts lower website performance.

    Maintaining and improving a good Domain Authority score helps a website show its credibility and trustworthiness to users and search engines.

    Therefore, it is very crucial for a website to increase domain authority score for a better ranking and drive more relevant traffic.

    How to increase domain authority score

    We know that domain authority is essential to a website’s credibility, but we do not know how to improve it. Therefore, in this blog, we will learn various ways on how to increase the domain authority score of a website.

    Ways to Increase Domain Authority Score

    This section will provide you with five different ways that you can use to increase domain authority score and enhance your website’s performance in the search engine ranking pages.

    Let us get started!

    Create High-quality Content

    Create high quality content

    Google always appreciates the content relevant to your users/visitors written after conducting appropriate research without any duplicity.

    To make sure that you have written rich content, you can consider the given steps:


    • Perform thorough research before writing content

    • Create forever content to gain long-term traffic and backlink potential

    • Add images, infographics, and videos to the content for better visualization

    • Write original content in your own words without any AI assistance

    Optimize On-page SEO

    Optimize on-page SEO

    To increase domain authority score of your website, you must improve its on-page SEO strategies. This step can enhance the website’s user experience while changing the domain authority score.

    Here are a few practices that you can opt for better on-page SEO strategies for your website:


    • Improve Meta Tag, including title and description with relevant keywords to describe your content.

    • Keep the URL structure short and descriptive with keyword optimization for better UX and SEO.

    • Ensure that your content uses proper heading tags, such as H1, H2, H3, etc., in chronological order.

    • Place keywords strategically and naturally in the content without performing keyword stuffing.

    • Use tools like Google PageSpeed Insights to analyze and improve the website’s loading time and reduce bounce rate.

    Build High-quality Backlinks

    Build high-quality backlinks

    Referring links or backlinks work as a vote of confidence for any website. Hence, creating high-quality backlinks gives your website a vote of confidence and enhances your credibility.

    Here are some tips that you can follow to increase domain authority score for your website:


    • Post high-quality and valuable content for blogs in your niche to get links from relevant websites.

    • Plan outreach campaigns to build relationships with businessmen and influencers for higher reach.

    • Find broken links on other websites and replace them with relevant and optimized content.

    • Sign up for the Help a Reporter Out (HARO) campaign to gain backlinks from renowned media outlets.

    Increase Internal Linking

    Increase internal linking

    Internal linking is an essential practice of SEO that helps users and search engines navigate easily throughout your website. It also increases your domain authority score and user experience.

    Below listed are some ways that you can use to increase domain authority score via internal linking on your website:


    • Create links to relevant posts as it navigates users to relevant content while increasing your website’s crawlability.

    • Use clickable anchor text on your website to navigate users to relevant content and decrease the bounce rate.

    • Organize your website’s content in chronological order with categories, sub-categories, and structured internal linking.

    • Do not put too many internal links on a single page, as this will divert users from one page to another with less information.

    Improve User Experience

    Improve user experience

    User experience is very important when you try to increase domain authority score of a website. If user experience is good on your website, then your domain authority score will be higher, or vice versa.

    Hence, to improve your website’s user experience, follow the given tips:


    • Ensure your website is fully responsive and optimized for any device, including desktop, tablet, and mobile.

    • Improve page loading time by optimizing images, reducing unnecessary code, leveraging browsing cache, etc.

    • Construct a website with easy-to-navigate menus, search functions, and labeled categories with a quick guide.

    • Confirm your website has a clean, modern design, good content readability, and better engagement.

    These are the methods you can use to increase domain authority score of your website. With improved user experience and high-quality content, you can easily improve your website’s search engine rankings.

    Conclusion

    Domain Authority is one of the major factors that Google counts in its 200 ranking factors. Henceforth, every SEO professional should try to maintain a good DA for their website to bring relevant traffic. Using these methods to increase domain authority scores will help digital marketers improve their SEO performance and user experience.