Author: yogesh.akyinnovative

Have you ever considered using negative keywords for Google ads campaigns to avoid your ads appearing in irrelevant searches or videos? With this comprehensive handbook, you will understand the importance and process to add negative keywords to Google Ads for better reach and outcomes.

In the growing world of digital marketing, paid campaigns play a crucial role in helping businesses reach their targeted audience.

Hence, it would be best to be precise when selecting keywords for Google Ads campaigns.

To fine-tune your campaigns, you can add negative keywords to Google Ads so they won’t appear in irrelevant search queries.

With this practice, you can benefit your ads campaign in the following ways:

• Reduces the campaign budget by appearing on relevant and conversational queries.
• Improves click-through-rate [CTR] by filtering out unwanted traffic and boosting quality score.
• Enhances target precision by excluding unrelated searches and aligning ads with relevant searches.
• Boosts conversion rate by reaching the target and potential audience to drive conversation rate.
• Improves return on investment [ROI] by minimizing irrelevant clicks and driving high-quality traffic.

When you add negative keywords to Google ads, you gain these advantages. This comprehensive guide will help you learn how to add them correctly, assisting you in improving your Google ads strategy and maximizing your ad performance.

Handbook to Add Negative Keywords to Google Ads

This comprehensive guidebook will help you fine-tune and optimize your Google ads campaign, delivering your message to potential audiences for improved CTR and ROI.

Identify Negative Keywords and their Types

The initial step in adding negative keywords to Google ads is identifying the right keywords for your paid campaign strategy.

This step lets you quickly determine the potential negative keyword of your ads-drive strategy.

Hence, we will help you understand the different negative keyword match types:

• Broad Match: It excludes your ad from any search query that holds the defined negative keyword in any form or order.
• Phrase Match: It excludes an ad for the search query that contains the exact phrase as the negative keyword.
• Exact Match: It excludes the ad for a search query that includes the exact keyword without any variation.

To understand more precisely, look at the table in which we have used “mountain bikes” as an example to help you explain which category will show your ads for different search queries.

This keyword match type will help you define your negative keywords and specify the reach of your ad campaign.

It is one of the crucial factors you must consider when adding negative keywords to Google ads.

Research Potential Negative Keywords

After learning about the different types of negative keywords and campaign levels, the next step is to perform research to find potential negative keywords for ad campaigns.

You can efficiently research negative keywords for your website using the following ways.

• Google Auto-complete: One traditional method for finding potential and relevant keywords, understanding the search query, and maximizing the campaign’s reach.
• Google Keyword Planner: Another method is to use the keyword planner, which will give you many ideas for optimizing your negative keyword strategy.
• Google Ads Search Terms Report: With this method, you will find queries with their types for a better understanding. From here, you can directly add negative keywords to the list.
• SEO Tools: Premium products such as SEMrush, Ahrefs, etc, provide a list of all the keywords with search intent, search volume, CPC, and more for better understanding.

These are some of the most effective and efficient ways by which you can perform negative keyword research for Google ads campaigns.

Another proper method you can opt for is performing competitive analysis with the help of tools like SEMrush, which will provide you with a detailed and analytical report on your competitors’ positions and keywords.

Add Negative Keywords in Google Ads

After successfully researching negative keywords, it is time to add them to your Google Ads account so that you can use them more effectively.

In this step, we will add negative keywords to Google Ads database and define them adequately.

The database will automatically assist you in excluding the keywords whenever you add a new campaign.

Sign in to your Google Ads account and head towards the campaign dashboard.

Navigate to the left-hand side menu and click the “Negative Keywords” sub-heading under the “Keywords” heading.

Add Negative Keywords to Google Ads under different levels, such as “Ad Group,” “Campaign,” or “Ads Account,”  accordingly to ensure a finer control.

After adding the keywords, hit the “Save” button. Your ads will no longer appear on negative keywords.

After adding negative keywords to Google ads, you can easily monitor your campaigns and review them to see if they work efficiently.

Use Negative Keywords List for Google Ads

If you run several campaigns and do not want to add negative keywords repeatedly, you can opt for a negative keywords list for Google Ads.

With these centralized lists, you don’t have to add negative keywords whenever you add a new campaign.

Follow these steps to create a negative keywords list:

Go to “Tools and Settings” and click the “Negative Keyword Lists” option.

Add your negative keywords, create a list for Google ads campaigns, and save the list.

Once the list is created, add it wherever needed to organize campaigns.

Adding negative keywords lists to Google ads can save time and efficiently organize your campaigns.

Optimize your Keyword Strategy Frequently

Once you add negative keywords to Google Ads, you can run your campaign efficiently within your budget while driving a higher click-through-rate and return on investment.

However, you must regularly check and update your search term reports with the latest keywords for better performance.

Also, ensure that you keep track of monthly searches and trends to understand the trending topics and identify new opportunities for your ad campaign.

Optimizing your negative keyword lists regularly will help you exclude irrelevant searches, fully utilize your budget, and maximize your potential reach.

Conclusion

Adding negative keywords to Google ads helps marketers improve their performance and reach more potential audiences.

This advanced technique can drive more relevant traffic, boost click-through rates, and get more return on investment.

To use this trick, you must constantly review and update your negative keyword list with user intent and the latest trends to stay aligned with your audiences.

By adding negative keywords to Google ads, you can improve your paid ad campaign strategy and expand your ad performance and budget efficiency.

Do you also struggle to discover your website’s latest trending and popular keywords using Google Trends? Don’t worry. We are here to tell you how to use Google Trends for keyword research to elevate your keyword strategy.

In digital marketing, everything depends on performing good keyword research. It helps marketers define their product and reach the potential audience to drive traffic.

Google Trends is an accessible tool powered by Google that allows marketers to find relevant, trending, and popular topics for their products.

Hence, using Google Trends for Keyword Research helps marketing professionals generate more effective responses and increase conversion rates.

In this blog, we will study how to use Google Trends to perform keyword research for your products or services to get the latest insights and improve your keyword strategy.

Steps to Use Google Trends for Keyword Research

This comprehensive guide will help you understand how to use Google Trends effectively for keyword research and provide the information you need to strengthen your keyword research.

Access Google Trends

You can quickly access Google Trends for keyword research by logging in to your respective Google account.

It has a very user-friendly dashboard that lets you perform keyword research efficiently without any complication or hindrance.

Here, you will see the trending topics and search terms worldwide, allowing you to stay informed about the latest trends.

Enter the Seed Keyword

To maximize your reach, enter the seed keywords in the search bar according to your content or niche. Using Google Trends for keyword research, you can search more relevant keywords or understand real-time trends.

Now, you will get a graph for the particular keyword depicting its search interest over time, which will help you understand user behavior and product popularity.

Adjust Time, Location and Category

If you do not get the relevant or desired result after entering the search query or initial keyword, try adjusting the time, location, and category of the search.

This will help you understand the trend of the phrase, which varies from 1 hour to a customized range. It will also provide you with real-time data on the query you asked for and help you study it more efficiently.

Compare Multiple Keywords

When you use Google Trends for Keyword Research, you can also compare different keywords to help you find the most popular term.

Here, you can compare up to 5 terms. A color-coded graph depicting every term will accompany the results to help you learn about the higher search interest of the term.

Explore Related Queries and Topics

This section will be beneficial if you seek related queries and topics. Here, you will get all the related searches and issues associated with your keyword with real-time data.

It will also help you understand the most highly searched query with the maximum conversion rate.

You can also use this section to create a keyword cluster for your seed keyword, which will broaden your topic’s coverage and drive relevant traffic to your website.

Find Keywords by Sub-region

When you use Google Trends for keyword research, you can filter out keywords based on regions and sub-regions. With this feature of Google Trends, you will get the most popular keywords for your business based on different sub-regions and locations.

You can use this specification to target a location-specific audience by localizing content and creating advertisements more effectively. With this, you can also filter our keywords based on interest for specific sub-regions or states.

Use “Trending Searches” for Latest Updates

It is one of Google Trends’s most fantastic features. It will help you find the hottest searches of the day with real-time search data according to your query.

This feature can strengthen your strategy for using trending topics for blogs or content. It will also help you create content and campaigns with a maximum click-through rate for the latest searches.

Export Data for Analysis

The last and most exciting feature of Google Trends for keyword research is the ability to export data to analyze it more efficiently. With this practice, you can easily track real-time searches and emerging trends.

It will also help you create keyword clusters for long-form content, evaluate the website’s performance, and get insights for the team report. It will also help you obtain a keyword record for trends over a specific period.

Conclusion

Using Google Trends for keyword research will help you in various ways, such as understanding real-time data and trends, comparing terms, comprehending keyword popularity, and learning about user behavior.

This tool lets you easily craft your SEO strategy and target the latest topics according to your niche and specific areas.

It will help you make data-driven decisions to improve your website’s relevancy and visibility on trending topics. Hence, use Google Trends for keyword research to get more powerful insights for your targeted audience.

YouTube is undoubtedly the first Viral video creation platform. It introduced a video platform that changed the game of content creation and really made people famous. If content has an audience, it will become viral and reach a wider audience. It used to run organically initially because the platform was new to the audience, and the knowledge was limited, but this is not the case now. As it is going to be two decades since the launch of the App we learned enough  about it.

In this blog, we are going to share this knowledge with you.

So, are new to content creation or planning to make your own channel but a bit skeptical about that,

You are at the right place here, this blog will be a guide learn how to perform Youtube SEO for beginners.

What is SEO for YouTube?

YouTube SEO refers to the methods and approaches that are used to optimize your videos and channel so that they can reach a wider audience. It also helps in enhancing the visibility of YouTube search results and suggested videos. It includes using techniques to make your content more discoverable by both users and the YouTube algorithm. Here are the key components

What are the benefits of Performing SEO on YouTube?

Here are the several benefits you’ll get with Performing SEO on YouTube;

1. Increases Visibility
2. Gives more Views and Engagement
3. Enhance the Audience Retention
4. Improved Click-Through Rate (CTR)
5. Greater Brand Recognition
6. Increased Watch Time
7. Enhanced Monetization Opportunities
8. Building a Community
9. Cross-Promotion Potential
10. Insights and Growth

A Basic Guide on YouTube SEO for Beginners

Here are all the necessary things one should do to perform a successful YouTube SEO and run a smooth journey.

Keyword Research

Use SEO tools like Ubersuggest, SEMRush, or Ahref to find keywords relevant to your content. Also, look at popular videos in your genre to see which keywords they are using.

Optimize Video Title

Make sure to add your focous keyword naturally. Create a title that explains the video’s content and motivates users to clicks.

Make Persuasive Thumbnails

Use bold text and eye-catching images. Maintain a consistent style to make your videos recognizable.

Write Detailed Descriptions

The first few lines should contain your focus keywords and a summary. Break down the video into sections to improve viewer navigation.

Use Tags

Try to add a mix of general and specific tags that are related to your content. Use around 5-10 relevant tags. Too many can confuse the algorithm.

Create Playlists

Group similar videos to encourage binge-watching. This helps improve visibility.

Encourage Engagement

Ask viewers to like, comment, and subscribe. Respond to viewers to foster community and encourage more interactions.

Leverage End Screens and Cards

Use these tools to direct viewers to your other content. Make sure that the linked content is related to keep viewers engaged.

Monitor Analytics

Use the analytics section to track performance, watch time, and audience demographics. Analyze what works and refine your approach based on viewer behavior.

Be Consistent

Constantly post YouTube videos on a schedule to keep your audience engaged and returning for more. Create a unique style and voice to differentiate yourself. Do not Strike your Channel by making abusive or copied content.

Conclusion

Well, this all seems too much, right?

But do not worry—it is not, especially when you get used to it and understand it properly. Build your YouTube channel with proper research about the content you want to share, and we already talked about SEO.

So all the best and farewell. 

Creating a website Content Plan is crucial to maintaining its quality. There are a few ways to do that.
Here in this blog, we will talk about those methods and also about the benefits you’ll get from them.

But let’s first understand what a Content Plan is.

What is a Website Content Plan?

A website content plan is an outline that is made strategically to describe how content will be created, published, and composed over perticular period of time.
It performs as a roadmap for content creation and marketing, helping ensure that all content aligns with the organization’s goals and meets the target audience’s needs.

Benefits of Creating a Website Content Plan

• It helps align content with business objectives, prioritize what matters most, maintain a consistent tone and messaging across all content, and reinforce brand identity.
• Modifies content to meet the specific needs and interests of the audience, fostering deeper engagement.
• Reduces the time that is spent brainstorming and coordinating content.
• Make keyword targeting easy, optimizing and improving visibility in search engines.
• Establishes clear KPIs (Key Performance Indicators), making it easier to measure success and refine strategies based on data.
• Clearly outlines responsibilities, making it easier to manage team members and resources effectively.
• Helps with using various content types and targeting different audience preferences and platforms.
• Helps in planning timely content around events, trends, or seasonal topics, keeping the content relevant.

How can you create a Website Content Plan

There are the Steps or Different ways you can plan your Content to run a up to date website:

Identify your Goals

Firstly, focus on these two questions;

What do you want to achieve? (e.g., increase traffic, generate leads, improve SEO). This one focuses on what your primary goal is.

Who are you writing for? Develop buyer personas to understand their needs and preferences.

Conduct a Content Audit

Analyze what you already have. Identify what works, what doesn’t, and any gaps. Look at what competitors are doing. What types of content are they producing? What seems to engage their audience?

Keyword Research

Use Keyword Research tools like Google Keyword Planner, Moz, Ahrefs or SEMrush to find relevant keywords for your audience.
Focus on long-tail keywords for niche topics to attract more targeted traffic.

Content Types and Formats

Decide what content you want to produce (e.g., blog posts, videos, infographics, podcasts). Plan a diverse mix to cater to different preferences and platforms.

Create a Content Calendar

Create a calendar that summarizes what content will be published and when. Think about the seasons, holidays, or specific events relevant to your audience. If you have a team, delegate tasks for writing, editing, design, and publishing.

Develop Content Ideas

List topics likely based on your goals, audience, and keyword research.
Organize your content around central themes or topics that support your overall strategy.

Write and Optimize Content

Focus on creating original content that is engaging and valuable.
Include keywords naturally in the content optimization, use alt text for images and meta descriptions, and ensure mobile-friendliness.

Boost Your Content

Plan how to promote your content (e.g., social media, email newsletters, partnerships). Encourage shares and comments to build a community around your content.

Monitor and Analyze Performance

Use Google Analytics to observe the traffic, conversion rates, and engagement. Try to refine your content plan on the basis of performance feedback.

Regular Updates

Update your content and plan to keep up with the changing goals and interests of the audience and industry trends.

Conclusion

You must have understood why making a website content plan is essential for website building and content creation. Also, follow these steps to enhance your content strategy.

Recently, a reader inquired whether it is possible to view and manage the WP-Cron in WordPress system directly from the dashboard. This question reflects a crucial area of interest for many WordPress users as they delve deeper into the platform’s inner workings.

For those who may not know, cron jobs are essential for running scheduled tasks on a web server. WordPress features a robust built-in cron system that efficiently handles critical tasks like checking for updates and publishing planned posts.

Understanding and utilizing this system is vital for maximizing your WordPress experience.

What is WordPress Cron? How it Works

Cron is a critical tool that executes commands at scheduled times or regular intervals. Most web servers rely on it to maintain and run scheduled tasks effectively.

WordPress boasts its own robust cron system, enabling it to handle critical operations such as checking for updates, removing old comments from the trash, and publishing scheduled posts.

Furthermore, WordPress plugins can harness this cron system to perform tasks you designate. For example, using this functionality, your WordPress backup plugin should automatically create backups on a defined schedule.

However, you must be cautious when utilizing WordPress cron, as irresponsible use by plugins can significantly slow down your website, particularly if you’re on shared hosting.

If you notice a plugin often executing resource-intensive tasks, it’s crucial to pinpoint the issue and resolve it swiftly.

Let’s delve into how you can effectively view and manage the WordPress cron system without any coding required.

How WordPress Cron System Works

First of all, install and activate the WP Control plugin immediately. After activation, go directly to the Tools >> Cron Events page to manage your cron settings effectively.

You will see a comprehensive list of all cron events scheduled on your site through the WordPress cron system. You’ll find the hook’s name that initiates each cron event in the first column. These hook names typically indicate the function of the event.

Most default WordPress hooks start with the prefix “wp_,” such as wp_update_plugins and wp_update_themes. Plugins may adopt their prefixes, like “aioseo_” for the All in One SEO plugin.

The list also displays when each cron event is set to run next and the time interval until the subsequent execution. The final column allows you to edit, delete, or run a cron event.

Please note that you should exercise extreme caution with cron events and never delete a default WordPress cron event.

If you encounter a resource-intensive cron event from a WordPress plugin, first examine the plugin’s settings for control options.

Press the ‘Edit’ link next to the cron event to make necessary adjustments.

Pressing the ‘Edit’ button opens the ‘Modify Cron Event’ tab below, which allows you to adjust how frequently the event runs.

After completion, press the ‘Modify Cron Event’ button to store your settings.

In WordPress, Add Your Cron Events

The WP Crontrol plugin allows you to add cron jobs to WordPress effortlessly. Navigate to the Tools >> Cron Events page and confidently scroll to the ‘Add Cron Event’ tab to get started.

First of all, you must provide a name for your cron event. Ensure that the hook name contains no spaces or special characters.

If your function requires arguments, include those right away. After that, specify when you want WordPress to execute the cron event.

You have several options: enter ‘now‘ for immediate triggering, ‘tomorrow‘, ‘+2 days‘, or a specific date and time like ‘25-02-2020 12:34:00‘.

After that, choose the schedule for the event. You can choose from hourly, twice daily, daily, or weekly, or make the event a one-time occurrence.

Once selected, press the ‘Add Cron Event‘ button to save your changes. Your cron event will appear in the events list; however, it will only perform actions once you define what WordPress should do when this event is triggered.

Make sure to add your hook and a function that executes when the cron hook activates.

Make sure to use your own email address. This function will send you a test email whenever the cron job runs. To test it, scroll to the page and press the ‘Run Now’ link next to your cron event.

Remember that managing cron jobs requires intermediate-level programming and WordPress development skills.

Conclusion

In summary, WP-Cron is crucial for automating task scheduling in WordPress, which boosts website functionality and performance.

It allows developers and site administrators to set up scheduled events—like publishing posts, checking for updates, and managing backups—without manual effort.

Understanding WP-Cron and its event scheduling system is critical to optimizing sites effectively.

However, for high-traffic sites, more than relying on WP-Cron is required. Implementing server-side cron jobs enhances reliability and performance.

Using both WP-Cron and server-side scheduling, WordPress users can ensure their sites run efficiently and provide a better user experience.

Whether you are a seasoned marketer or just beginning your journey, if you use Google Search Console for SEO, it will offer you actionable data and diagnostics that can enhance your site’s visibility, improve user experience, and ensure your pages shine in search engine results.

Navigating the complex world of SEO can often feel like wading through an endless maze of metrics, keywords, and algorithms. However, Google Search Console (GSC) is a powerful tool that can guide you through this landscape.

This free resource from Google provides invaluable insights into how your site performs in search results. Using this tool, you can transform your SEO strategy from guesswork to a data-driven approach for better performance.

Let’s understand how to use Google Search Console to optimize a site’s online presence and improve its SEO score.

Use Google Search Console for SEO in 7 Steps

Harness the powerful insights Google Search Console provides to refine your SEO strategies and enhance your visibility on Google’s search results. This section will guide you through the essentials of GSC and offer tips on optimizing your SEO efforts effectively.

Set up Google Search Console

• Create a Google Search Console account on the official site and sign in with your Google account.
• Enter your website URL, choose a verification method (HTML tag, Google Analytics, or domain name provider), and follow the instructions to add it.
• After verifying, GSC will gather data on your site’s performance. Once verified, you can use Google Search Console for SEO insights and performance.

Study and Analyse the Dashboard

• Get performance metrics and search analytics like clicks, impressions, CTR, and average ranking positions.
• Displays indexing issues, including pages Google couldn’t index to understand the website status.
• Offers information related to user experience and insights into your Core Web Vitals, usability, and page experience scores.
• Helps you to perform enhancements and provides specific features like AMP, mobile usability, and structured data.

Analyze Performance Metrics

• Discover statistics on keywords that drive traffic, where they rank, and which terms need improvement.
• Check the website’s Click-Through Rate (CTR), use Google Search Console for SEO, and improve your meta tags.
• Identify High-Performing Pages and analyze which pages generate the most clicks and impressions.

Inspect and Fix Indexing Issues

• You can inspect URLs using Google Search Console, which shows whether Google has indexed a page or if there are issues.
• You can fix Crawling Errors by checking the Coverage tab for “Errors” and “Warnings,” which show issues with indexing and crawling.
• You can submit URLs of the updated and newly added pages, submit them for reindexing to speed up visibility in search results.

Use Core Web Vitals

• Use Google Search Console for SEO and improve loading times by optimizing images and server response times.
• GSC will help you to increase interactivity by deferring JavaScript and removing unused CSS.
• It will enhance visual stability by assigning size attributes for media elements.

Utilize Enhancements for Content

• You can use this tool to identify and fix mobile compatibility issues to keep your site responsive.
• Using structured data like recipes or events, GSC shows errors or missing data that might prevent rich result eligibility.
• For people using AMP, GSC provides details on errors that could affect the performance of their mobile content.

Monitor and Update Regularly

• Use Google search console for SEO and check keyword shifts, traffic drops, or new errors.
• Use this tool to address flagged warnings or errors and maintain your site’s health.
• Refine and adjust content based on CTR and ranking data to improve SEO results.

Conclusion

Google Search Console is more than just a collection of metrics; it’s a robust toolkit for crafting a more thoughtful and effective SEO strategy. You can use Google Search Console for SEO practices such as tracking your site’s performance, troubleshooting issues, and enhancing user experience.

With this tool, you can make data-backed adjustments that improve your SEO goals. Staying proactive in GSC keeps you ahead of the competition and ensures your content reaches the audiences searching for it. Embrace GSC’s insights and let them guide you to a higher ranking, better visibility, and a more substantial online presence.

If you are new to the world of content creation but really wish to aim higher, then we are here for you, pal, because the sky is the limit.

Learning about the On-page SEO Checklist will be very helpful for you throughout your journey of content creation and website building.

On-page SEO, also renowned as On-Site SEO, means optimizing single web pages to rank higher and more accurately in search engines. It involves strategically enhancing various elements on your website to improve visibility, relevance, and user experience.

Benefits of On-page SEO

To begin with, the on-page SEO Checklist It is necessary that you know what benefits it will provide you and your website. 

So, here they are:

1. On-page SEO optimization lets search engines understand your content and increase the chances of the page getting good rankings in Search engines.
2. It is evident that if you get a good ranking, it will drive more targeted traffic to your website.
3. Optimized content and structure help in increasing your user engagement and satisfaction.
4. On-page SEO provides long-term benefits without ongoing costs, making it a cost-effective practice.
5. Outperform competitors with better on-page optimization.
6. A high-quality online presence promotes the trust and credibility of the brand and makes them reputable.
7. Optimize for specific target keywords to attract relevant searches.
8. Relevant traffic and user-friendly design Help boost conversion rates.
9. Quality on-page SEO sustains algorithm updates.
10. A well-optimized website signals authority and expertise to search engines and users.

Your complete on-page SEO checklist

As we discussed the benefits of following this check, it’s time to go ahead with the actual checklist and understand every point.

Keyword Optimization

Well, the primary point in an on-page SEO checklist is to Focus on keywords, both primary and long-tail keywords, that match the user intent of your content. Incorporate keywords naturally into the content, ensuring they fit seamlessly. Include them in the title, headers, and body text without keyword stuffing.

You can use free tools such as  Google Keyword Planner or more advanced tools like Ahrefs or SEMrush to find relevant keywords.

Title Tags & Meta Descriptions

Create unique title tags for every page. Ideally, they should be under 60 characters. Try to include the primary keyword towards the beginning and make it compelling to attract clicks. Write brief meta descriptions under 160 characters that summarize the content and include the primary keyword. Use easy and catchy language to encourage users to click.

Header Tags Structure

Use one H1 tag on every page for the main title, which should include the primary keyword. Use H2 tags for main sections and H3 tags for subsections, maintaining a logical structure that aids readability.

URL Structure

Prepare short, explanatory URLs that reflect the content of the page. Include primary keywords and separate words with hyphens. Avoid using complex parameters or numbers that don’t add meaning.

High-Quality Content

Write original content that provides real value to readers. Aim for in-depth coverage of topics (typically 1,000+ words) to enhance authority and engagement.
Use clear, brief language and break up text with bullet points, lists, and images to improve readability.

Image Optimization

Use relevant filenames for images, and also add keywords where appropriate.
Add descriptive alt tags to images to help search engines understand the content and enhance accessibility for visually impaired users.
Try to compress images to reduce file size without affecting their quality, which helps improve loading speed.

Internal & External Linking

Link to other pages that are relevant to your site to guide users and distribute page authority. Use descriptive anchor text that indicates the linked content.
Link to reputable, authoritative external sources that complement your content. This can enhance credibility and provide additional resources for readers.

Mobile and Page Speed Optimization

Make your website responsive and adapt well to various screen sizes and devices. Test its usability on mobile and tabs.

Use tools like Google PageSpeed Insights to enhance its loading time. Also, optimize images, minimize JavaScript/HTML/CSS to improve performance, and leverage browser caching.

User Experience (UX)

Design a user-friendly layout with clear navigation menus. Ensure that visitors can easily find information. Create a visually appealing design with clear calls to action (CTAs). Limit distractions such as pop-ups and ads that could detract from the user experience.

Analytics & Updates

Add your Site to Google Search Console and Google Analytics to track the site’s performance, including traffic sources, user behavior, and search rankings.

Update and review your content regularly to keep it fresh and relevant. Check and fix broken links to maintain user trust and improve SEO.

Conclusion

Making content and publishing it is already a lot of work, and doing research on how to do On-page SEO would have been a headache. But not now, as we covered the whole On-page SEO checklist for you. We hope that you will thrive and do great.

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