Add-on Mailchimp for WordPress Plugin to Increase Sales

Are you searching for a detailed and comprehensive handbook on WordPress and Mailchimp integration?

Then you are at the right place.

In this blog, we will provide you with all the necessary information on how to use Mailchimp for WordPress website while covering some essential topics.

Let us get started!

Why use Mailchimp plugin in WordPress website?

Before adding the Mailchimp plugin in WordPress, we will understand why people look for this tool to enhance their email marketing strategies.

Mailchimp is the most demanding tool, offering tremendous email marketing services to its users.

Using this tool will help you interact with your visitors or clients by sending them emails about the latest updates, products, offers, events, and more.

Having an email marketing and automation plugin like mailchimp for WordPress will provide your site with several benefits such as:

• It provides templates and an email editor to make your emails visually appealing.
• It offers tremendous automation services to boost sales and user engagement.
• It provides advanced analytics to observe your performance and identify improvements.
• It has a user-friendly interface that makes it easy to use and operates for everyone.
• It also offers some e-commerce features for successful product campaigns and customer scoring.

Mailchimp offers various services from email marketing to segmentation and e-commerce to analytics. Therefore, everyone tries to perform Mailchimp integration with WordPress website.

Tutorial on how to use Mailchimp for WordPress plugin

Now, we will begin with our WordPress and Mailchimp integration process. First, we will explain how to create a Mailchimp account and connect it to your WordPress website.

This section will guide you in detailed manner on how to use the Mailchimp for WordPress plugin to create customized email forms for your site.

Steps on how to set up your Mailchimp account

To set up WordPress and mailchimp integration for website, you first have to register yourself on Mailchimp website by creating login and password. Here is the detailed tutorial on mailchimp account creation.

• Go to Mailchimp website and click on the “Sign up” button for account creation.

• After hitting the “Sign up” button, you will be directed to the pricing page of this tool, where you must select the suitable pricing to initiate your email marketing campaign. Then, just hit the “Sign up Free” button to initiate your journey with Mailchimp.

• Now, you will see their signup page, where you must fill out details to create your account. To create your account successfully, fill out your business email address, username, and password.

• Once you complete all the information, your screen will show a confirmatory message with a link that will redirect you to your Gmail inbox.

• After you click the link, you will be redirected to the “Account Set Up” page of mailchimp to proceed with the account creation. The information that you have to fill in during account activation is as follows:

Required Details

• 
  First and Last Name
• 
  Business Name
• 
  Phone Number
• 
  Complete Address

Required Details

• 
  Goal and area of explore
• 
  Contact Range
• 
  Target Audience
• 
  Website URL

• Now, choose the plan you want to purchase for a better experience.

• After selecting the pricing plan, you will see a screen that shows “Preparing your account.” After completing your profile, you will reach to your account dashboard.

From here, you can manage email marketing campaigns, automation, and analytics. Now, we will learn how to connect the Mailchimp for WordPress plugin so that you can manage your email marketing campaigns from here.

Perform WordPress and Mailchimp Integration

To use the Mailchimp for WordPress plugin, you must have accounts on both WordPress and Mailchimp platforms. In this section, we will study how to connect these two platforms and add forms through Mailchimp to website.

• We will first install the “Mailchimp for WordPress” plugin for your website. When you search for the Mailchimp for website, you will also see plugin options for WooCommerce and a list subscribe form that you can use after commanding over this plugin.

• Hit the “Activate” button to integrate the Mailchimp plugin for WordPress, and you will be prompted to go to the plugin’s settings. Now, you have to insert the API key that you will get from your mailchimp account under the profile section. You will get your API key in your Mailchimp account, copy and paste it on WordPress to connect both applications.

• After inserting the API key, your Mailchimp for WordPress plugin will show a connected label.

Congratulations! Now, your WordPress plugin for mailchimp is connected successfully and you can create forms for your website.

Create an email signup form using a plugin

Now, we will create an email signup form using the mailchimp plugin in WordPress. Here is the tutorial on mailchimp form creation:

• Click on the “Form” option under the “MC4WP” tab to create a new email form for your site. This will open the entire email list, from which you can easily edit the form. You can edit the form and save your changes by hitting the “Save Changes” button.

• After that, head to the pages section to add the email form generated using the Mailchimp plugin to website. You can add the email form by just adding a new block. Click on the “+” sign to add a new block. Look for the block under “Mailchimp for WordPress” and add this to the website where you want to integrate the new form.

• Hit the “Update” switch to update the page with the email form. Then, preview the page for the changes you have performed on your website.

You have successfully integrated the email form on your site using the Mailchimp for WordPress plugin.

Conclusion

Mailchimp and WordPress integration helps you and your website enhances performance and boost sales. Using two tools will assist you in understanding user analytics and running an email marketing campaign simultaneously. Henceforth, using Mailchimp for WordPress helps you know your client’s needs, enhance communication, provide them with important updates, and, most importantly, promote your website.