Search Engine Optimization is a vast field of digital marketing that allows users to perform various activities to enhance their search engine rankings and drive relevant traffic.
With SEO, you can improve your website’s visibility, reflecting its increasing ranking on search engine ranking pages. However, SEO is not a one-time practice; you must perform it frequently to maintain your website’s rankings.
One question that confuses digital marketers is whether their efforts can maintain a website’s online visibility. To answer this question, you must track keyword rankings of your website.
If you run a WordPress website, tracking keyword rankings will help you gather information about content performance, perform in-depth analytics, and more.
This comprehensive guide on how to track keyword rankings in WordPress will help you in the following ways:
- Understand the Individual Keyword Traffic
- Learning about the latest Trends and Customer Behaviour
- Evaluate the success of SEO techniques
- Improves chances to Outrank Competitors
Let us initiate with our in-detailed guide to understand how to track keyword rankings in WordPress by using different ways!
Ways to Track Keyword Rankings in WordPress
In a WordPress website, you can track keyword rankings in various ways to help you understand your website’s SEO performance. This section will cover the following ways by which you can track your website’s keyword rankings:
Let us study these methods in detail!
WordPress SEO Plugins
One of the easiest ways to track keyword rankings in WordPress is using SEO plugins. Here are some top WP plugins that you can use for your website:
RankMath
When we talk about one of the best SEO plugins for WordPress, then RankMath is the one you can choose to track keyword rankings for your website.
This tool allows you to perform various tasks, such as monitoring keyword performance, conducting competitor analysis, evaluating search engine rankings, etc.
How to Setup RankMath
- Install and activate the WordPress plugin from the plugin directory.
- Once activated, integrate the plugin with Google Search Console.
- Head to the “Analytics” section for keyword performance and ranking insights.
It has pre-built keyword tracking features that you can set to track keyword ranking on the dashboard for better analysis and tracking.
Yoast
It is another SEO plugin that WordPress users use to track keyword rankings of their websites. It provides an overall SEO score based on keyword usage and helps you improve your content.
This plugin also offers the benefit of content optimization and understanding crucial factors such as keyword density, etc.
How to Setup Yoast
- Install and activate the Yoast Premium plugin from the directory.
- Go to the settings and enable the “Keyword Tracking” feature.
- Obtain all the keyword insights in your SEO analysis reports.
With the Yoast premium plugin, you will get a detailed report of keyword rankings that you can use to reframe your SEO and content strategy to improve your search engine rankings.
All-in-One SEO
It is another SEO plugin for WordPress websites that, with its robust features, will help you track keyword rankings. With this plugin, you can optimize posts with primary keywords, get detailed SEO analysis, track your performance, etc.
This plugin will also provide you with regular updates on your performance to understand the loopholes.
How to Setup All-in-One SEO
- Install and activate the plugin from the directory to your WordPress website.
- Integrate the plugin with Google Search Console in the settings.
- Go to the “SEO Audit Checklist” to track keyword rankings and their performance.
With this robust SEO plugin, you can track your keyword performance and modify your strategy based on performance and ranking.
Google Search Console
Another fantastic way to track keyword rankings is using Google Search Console on your WordPress website. It is a free and accessible tool provided by Google that SEO professionals use to monitor performance and conduct site audits.
You can easily integrate this tool with your WordPress website to monitor the rankings of your website on different keywords with an appropriate timeline.
How to Setup Google Search Console
- Firstly, verify your website in the Google Search Console.
- Head to the “Performance” section for average keyword positions.
- Then, move toward the “Queries” section to analyze and track the keyword rankings.
Google Search Console is a robust and accessible tool that can perform several tasks, such as gaining insights, tracking keyword ranking, evaluating site performance, and more.
With this tool, you can easily monitor your website’s position in the search engine ranking pages along with the latest trends, suggestions, and more.
Monitor Progress Report
To track keyword rankings and improve SEO performance, you can also monitor your progress with the help of these reports you will get from various SEO tools or Google Search Console.
With these reports, you can track your progress and make more data-driven decisions for your website. They will also help you refine your SEO strategy and understand customer behavior over time.
Here are some third-party applications from which you will get comprehensive reports to track keyword rankings:
- SEMrush
- Ahrefs
- UberSuggest
To track keyword rankings for better performance, you can access these premium tools according to your requirements and budget.
Conclusion
Tracking your website’s keyword rankings helps you monitor your performance and understand customer behavior over time. You can use various methods to track keyword rankings in WordPress websites, including SEO plugins, Google Search Console, monitoring reports, etc. It will help you enhance your content quality while increasing your chances of better SEO performance and relevant traffic.
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