How to Find the Best Keywords for Google Ads? 5 Step Guide

Google Ads is a crucial practice of search engine marketing that aids digital marketers in running their ad campaigns at a higher level.

In paid keyword research practice, you must actively research the latest queries and trending topics, as this is the only way to gain relevant traffic.

When it comes to finding keywords for Google ads, you have to be very particular because it is a factor that can grow or break your business in a few seconds.

If you are good at finding keywords and understanding the latest trends, you can grow your business using appropriate keywords with time.

On the other hand, if you do not know how to find keywords for Google ads, it can quickly drain your budget and seriously damage your business.

Hence, in this blog, we will help you understand various ways how to find the best keywords for Google Ads campaigns. These tips can help you maximize your paid marketing efforts and drive a large amount of traffic to your website.

Step-by-step Guide to Find Keywords for Google Ads

This section provides a detailed guide to help you find keywords for your ad campaign. This paid marketing research guide can positively impact your ad campaigns’ effectiveness, cost, and overall ROI.

This guide provides appropriate and actionable strategies for improving your keywords for Google Ads. Let’s see how!

Step 1: Start Brainstorming

Tools are the most accessible ways to find keywords for Google ads and will surely help you find good keywords for your ad campaigns.

However, before using any SEO tool, you should always brainstorm ideas concerning your clients’ thinking or perspective on your business. It will help you understand their mindset and think from their point of view.

A practical brainstorming session will help you to analyze your products and services deeply to understand what your customers want from your business. While performing brainstorming, make sure to ask the following questions from yourself:

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  How does your product helps users?
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  What do people search related to your product?
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  How does your target audience depict their needs?

With this brainstorming session, you can gather related and relevant keywords for Google ads that will drive traffic and boost your engagement.

Hence, brainstorming helps you reach your targeted audience more effectively and provide them with more relevant content.

Step 2: Use Google Keyword Planner

After brainstorming and gathering relevant keyword ideas, the next step is to use Google Keyword Planner to explore more keywords for Google Ads.

With this free and accessible tool provided by Google, you can discover new keywords, their search volume, and forecasts.

Here is how you can use Google Keyword Planner to generate new keyword ideas for your ad campaigns:

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  With the help of the Discover New Keywords tool, you can generate more keyword ideas from your brainstorming list with related terms and search volume data.
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  Using the Get Search Volume and Forecast feature, you can obtain keyword insights such as keyword performance, potential cost per click (CPC), etc.
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  Use the Refine Your Keyword List tool to find relevant keywords for Google ads that align with your goals. You can filter out irrelevant and low-performing keywords accordingly.

Using this tool, you will get an idea of the related keywords and their potential costs, as well as traffic analysis to filter out the relevant keywords for Google Ads campaign.

Step 3: Analyze Competitors’ Keywords

Another strategy for finding new keywords is analyzing competitors’ keywords using SEO tools such as SEMrush, Ahrefs, SpyFu, etc. or Google trends (free and accessible tool provided by Google). These tools will provide detailed reports for all your competitors’ paid keywords.

Here are the benefits that you will get when you perform competitors’ keyword analysis in SEO tools:

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  Use SEO tools to discover high-performing keywords to beat your competitor’s website and drive traffic.
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  Use keyword gap tools to discover gaps in strategy and find new keyword opportunities your competitors are targeting.
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  Analyze competitors’ strategies to reduce the cost of trial and error and achieve better cost efficiency.

By analyzing and studying competitors’ keywords, you can reduce your cost-efficiency, discover new keyword opportunities, refine your SEO strategy, and more. It will help you to stay in the competition and drive more traffic with higher rankings.

Step 4: Focus on Long-tail Keywords

Using long-tail keywords for paid campaigns is one of the best ways to target low-competition keywords for your paid campaigns. Using these keywords for Google Ads helps digital marketers get higher traffic on lower search volume keywords in a short amount of time.

These are the benefits that you will get when you use long-tail keywords for PPC drives:

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  Long-tail keywords have a low cost-per-click that saves you money compared to short-tail keywords.
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  Attract a more targeted audience with considerable intent that influences conversion rate.
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  Improves the quality score of Google ads, automatically increasing the chance of ad display.

Using long-tail keywords for Google ads will help you boost your ad campaign faster. It will also help you to reach the targeted audience in minimum time with increased chances of conversion rate. Henceforth, using long-tail keywords will help you to improve your campaign quality at minimum cost.

Step 5: Consider Keyword Match Types

Choosing the right keyword type helps you to trigger your Google ad campaign on the most searched query and increase the conversion rates. It will also help you to select the right keyword for Google Ads with the most relevant query to your product.

Here are the different categories from which you can choose the best keywords for your ad campaigns:

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  Broad Match that includes searches with misspellings, synonyms, or related terms for a more comprehensive reach.
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  Phrase Match that includes keywords with exact phrases with additional words before and after the phrase.
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  Exact Match includes searches with exact matches of words with the highest level of control while offering flexibility.

Using these keyword match types, you can reduce your campaign costs and respond more effectively to your Google ads. It will also help you find more relevant keywords and phrases for better reach and effectiveness.

Conclusion

In this blog, we studied a step-by-step guide for finding the best keywords for Google ads campaigns. With this guide, you can create an effective campaign to drive more reach and get more conversational clicks on your posts. Hence, using this guide, you can maintain campaign costs while reaching your target audience.