One of the most crucial SEO techniques every digital marketing professional performs to rank their website on top is to add organic keywords to website.
This technique assists you in building a user-centric website along with appropriate SEO optimization and ticking off all the ranking factors.
In this step-by-step, we will explain everything related to how to add organic keywords to website for higher ranking and better user experience.
Do you want to rank higher in search engines?
For that, you will require a good SEO strategy that includes various aspects such as on-page, off-page, and technical SEO. All these aspects play a vital role in your website’s search engine rankings.
Steps to Add Organic Keywords to Website
To increase your website’s ranking in search engines, you must optimize it according to Google ranking factors and ensure zero errors on your website. One of the most crucial tasks is to add organic keywords to the website and optimize content accordingly.
In this section, we will discuss all the components of adding organic keywords to a website and making it SEO-friendly, with relevance and accuracy for search engines.
1. Research Relevant Keywords
It is the first step in the journey to add organic keywords to website. Before adding any keyword to your website, you must conduct proper research to find relevant and suitable keywords that help your target audience reach and read your content.
You can use various keyword research tools to find relevant organic keywords for your website. These tools help you determine crucial factors such as keyword density, volume, search intent, etc., along with keyword finding.
Here is a list of top-notch keyword research tools that you can opt to perform keyword search:
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Google Keyword Planner -
SEMrush -
Ahrefs -
Moz -
Ubersuggest
You can use these keyword research tools to perform adequate keyword research for your website and obtain new keyword opportunities that you can use to create more content for your website.
2. Analyze Competitor Keywords
Understanding competitors’ strategies and working patterns helps digital marketers reform their SEO strategies. It also helps them understand what keywords their competitors target for rankings.
Analyzing competitor keywords and strategies can help you gain more keyword research opportunities, which you can use to build more relevant content for your website.
To understand more about your competitor’s keyword strategy, you can use SEMrush’s Keyword Gap tool. It will help you find more keywords related to your website and its competition.
3. Optimize On-page SEO Elements
After finding the relevant organic keywords for your content and analyzing competitor strategy, you must optimize your website to align it with Google algorithms.
With this practice, you can tell search engine crawlers that your website offers content on a particular niche.
To help crawlers understand your website, you must add organic keywords in the most strategic and impactful positions, which is an on-page SEO element.
Here is a list of all the SEO elements that you must optimize to make your website SEO-friendly:→
Title Tags
It is an essential component of SEO. It should be brief, include keywords that are relevant, and also describe the content of your page. A compelling title helps attract users to click and explore.
Meta Description
The meta description provides an overview of a page’s content in almost 160 characters. It should be interesting and informative, that encourages users to click the link to improve the click-through rates.
Headings (H1, H2, H3, etc.)
Headings help organize content, making it easy for users to navigate and understand. They also improve SEO by indicating the hierarchy of information. Use clear, relevant headings to boost both readability and rankings.
Body Content
The body content contains the primary information. It should be engaging, informative, and well-structured, using keywords naturally. High-quality content keeps site visitors longer and encourages sharing.
Canonical Tag
A canonical tag controls duplicate content issues by specifying the preferred version of a page. It tells search engines which URL to index, ensuring that the correct version gets credit for the content.
These are some strategic places on a site where you can add organic keywords to make your website SEO-friendly with relevant content.
4. Update Existing Content
To add organic content to a website and make it SEO-friendly, you must update your previously published content, including internal links, images, and blog posts.
As we know, the Google crawler does not read content or look at images; it always examines your site’s source code.
Hence, to help him understand your site’s niche and forte, you must add keywords to the image’s alt text while performing internal linking and updating the previously made content on the website.
All these tasks will help you to make your website more SEO-friendly.
By making your entire website centric, you’re enhancing the user experience and providing Google with a clearer understanding of your website, improving your SEO.
5. Consider User Intent
When you add organic keywords to the website, you must consider a crucial factor: user intent, which helps you generate informative and engaging content for your site.
We know that Google prioritizes users and understands what users like more by analyzing their stay time and scrolling pattern.
Hence, using organic keywords with appropriate search intent helps you create more user-centric content for your website while meeting Google’s requirements.
To generate user-centric keywords, you can opt for SEMrush’s keyword overview tool, which will teach you about the search intent of every keyword along with some relevant keyword suggestions.
Conclusion
- Adding organic keywords to a website helps digital marketers enhance their SEO score and attract more organic traffic.
- It will also help you make your site more user-centric and ensure that Google does not penalize it.
- Hence, using various keyword research tools, such as SEMrush, Ahrefs, etc., helps you conduct proper research and understand user intent.
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